#77 Making a deal on Shark Tank with wildwonder's Rosa Li

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 24 January 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In case you missed it, long-time Startup CPG community member wildwonder just aired on Shark Tank, and today, Founder Rosa Li joins us to share all the details! You don’t need to pre-watch the episode to enjoy the conversation, but I definitely recommend giving Season 14, Episode 11 a watch to see Rosa make a $500,000 deal with Tony Xu, guest Shark and Founder of Door Dash. Listen in as Rosa shares about: - The process of applying for Shark Tank - How recording day works - The timing from recording to airing and how she and her team prepped - The details of the deal made on air and the post-show diligence process - How wildwonder sales grew post-airing - Why she was hoping for a deal with Tony Xu and how wildwonder hopes to leverage the DoorDash relationship - And more! We recorded this conversation less than 1 week after the episode aired on ABC and Hulu, so this is hot of the press!

Transcript

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0:00.0	Mark Cuban, I don't know if you remember, he chucked the whole can of strawberry.
0:08.2	And he actually said, oh, I hate kombucha.
0:10.7	This is great.
0:11.7	I love the strawberry passion.
0:13.1	I already finished it.
0:14.1	As soon as he said that, our strawberry passion sales just like, shut up.
0:18.7	Welcome to the Startup CPG podcast.
0:22.7	I'm your host, Jesse Freytag.
0:33.2	In case you missed it,
0:39.3	longtime Startup CPG community member Wild Wonder just aired on Shark Tank. and today, founder Rosa Lee joins us to share all the details. You don't need to pre-watch the episode to enjoy
0:44.8	the conversation, but I definitely recommend giving Season 14, Episode 11, a watch to see Rosa
0:50.9	make a $500,000 deal with Tony Shoe, guest shark and founder of DoorDash.
0:57.3	Listen in as Rosa shares about, the process of applying for Shark Tank, how recording day works,
1:03.7	the timing from recording to airing and how she and her team prepped, the details of the deal
1:09.2	made on air and the post-show diligence process,
1:12.6	how Wild Wonder sales grew post-airing, why she was hoping for a deal with Tony Shue,
1:17.9	and how Wild Wonder hopes to leverage the DoorDash relationship, and more.
1:22.4	We recorded this less than a week after the episode aired on ABC and on Hulu. So this is hot off the press.
1:32.6	Hi, Rosa. Welcome to this show today. How are you? Hi, Jesse. I'm doing well. Very excited to be here.
1:39.4	Yeah, I am so excited to have you here. I discovered Wild Wonder, I think at Expo West last year and became a
1:47.6	huge fan. I loved all the flavors. And so it was so fun to get to see Wild Wonder's going to be
1:52.6	on a shark tank. And so it was so fun to get to watch and see you on TV. And so I'm so glad that
	...

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