774: Jonah Berger | The Hidden Forces that Shape Behavior
The Jordan Harbinger Show
Jordan Harbinger
4.8 • 12.3K Ratings
🗓️ 5 January 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]
What We Discuss with Jonah Berger:
- We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do.
- Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions.
- Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement.
- Learn the one trick that allows negotiators to be five times more successful.
- How do we protect ourselves from undesired influence?
- And much more…
Full show notes and resources can be found here: jordanharbinger.com/774
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Transcript
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| 0:00.0 | Special thanks to Peloton for sponsoring this episode of the Jordan Harbinger Show. |
| 0:04.5 | Coming up next on the Jordan Harbinger Show. |
| 0:07.5 | You know, we love to see ourselves in the special snowflakes, |
| 0:09.9 | but in a working class context, we're being similar, it's more okay. |
| 0:12.9 | We like being similar to our friends, |
| 0:14.7 | but I wouldn't want to be similar to the family members that they love and care about. |
| 0:22.3 | Welcome to the show. |
| 0:23.3 | I'm Jordan Harbinger. |
| 0:24.6 | On the Jordan Harbinger Show, we decode the stories, secrets, and skills |
| 0:28.1 | of the world's most fascinating people. |
| 0:30.0 | If you're new to the show, we have in-depth conversations with people at the top of their game. |
| 0:34.5 | Astronauts, entrepreneurs, spies, psychologists, |
| 0:37.5 | even the occasional arm's dealer and neuroscientist, |
| 0:40.3 | and each episode turns our guests wisdom into practical advice that you can use to build a deeper |
| 0:45.7 | understanding of how the world works and become a better critical thinker. |
| 0:49.5 | Today on the show, Jonah Berger is a professor at the Wharton School of Business, |
| 0:53.3 | one of the top schools in the nation. |
| 0:55.0 | He's an expert on word-of-mouth, viral marketing, social influence, |
| 0:58.4 | and how products, ideas, and behaviors catch on. |
| 1:01.6 | Today, we'll discover that humans have an anti-influence and anti-persuasion system. |
| 1:06.5 | Of course, we'll also learn how to work around this, hopefully for good. |
| 1:10.2 | This episode centers around persuasion, especially as used in marketing and influence campaigns. |
... |
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