Special thanks to Peloton for sponsoring this episode of the Jordan Harbinger Show.

Coming up next on the Jordan Harbinger Show.

You know, we love to see ourselves in the special snowflakes,

but in a working class context, we're being similar, it's more okay.

We like being similar to our friends,

but I wouldn't want to be similar to the family members that they love and care about.

Welcome to the show.

I'm Jordan Harbinger.

On the Jordan Harbinger Show, we decode the stories, secrets, and skills

of the world's most fascinating people.

If you're new to the show, we have in-depth conversations with people at the top of their game.

Astronauts, entrepreneurs, spies, psychologists,

even the occasional arm's dealer and neuroscientist,

and each episode turns our guests wisdom into practical advice that you can use to build a deeper

understanding of how the world works and become a better critical thinker.

Today on the show, Jonah Berger is a professor at the Wharton School of Business,

one of the top schools in the nation.

He's an expert on word-of-mouth, viral marketing, social influence,

and how products, ideas, and behaviors catch on.

Today, we'll discover that humans have an anti-influence and anti-persuasion system.

Of course, we'll also learn how to work around this, hopefully for good.

This episode centers around persuasion, especially as used in marketing and influence campaigns.

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