Welcome back to another episode of Arnold's Pump Club.

It's Monday, which means another dose of motivation from Schnitzel.

This week, the big sale starts. My book, Be Useful, comes out next week.

So every day, you'll see me in magazines on podcasts, on your TV,

hopefully everywhere. I've already talked to you about how much I've enjoyed the

real conversations in the podcast. So today, I want to talk to you about the importance

of selling. There's an entire chapter in the book called Sell, Sell, Sell.

It is a vital part of every success story, and I know it makes people uncomfortable.

So I want to be very clear. You can have the best book, the best podcast, the best art,

the best anything in the world. You can be the best teacher, the best plumber, the best

whatever you want to be. But if you don't sell, how will anyone ever know for too many people,

selling is a dirty word. They think it's beneath them or it's dirty, and they think of a snake oil

salesman or a caricature of a used car salesman, pawning off lemons on some unfortunate soul.

I'm lucky. I never thought that way since I apprenticed as a salesman in Austria, and even before

that, when I sold ice cream to people at the lake, sales have always been how I found success.

I didn't have any hang-ups about it. So I was free to sell in those early days that meant

having the money to buy a used bicycle in the tracksuit that my parents couldn't afford

later in life that meant selling myself the sport of bodybuilding, action movies,

clean energy, infrastructure, and good government policies. Everything. You might say,

Schnitzel, I don't have anything to sell. This is the most important thing to learn.

Selling isn't just about making money. Selling is communicating, pitching, marketing.

No matter what, you have to sell yourself. We talk all the time about the importance of having

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