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You're sitting at your desk it's 3 p.m. on a Monday, and you start craving a healthy snack.

What do you reach for?

You have so many choices.

You have Rx bars and cliff bars.

You've got those organic chips or gluten-free granola bites.

There's also vegan fruit leather, whatever you want.

It's like the golden age of health conscious snacking.

Well today's founder says you shouldn't pick any of those, you should pick her snacks.

She says her little plant-based bite-sized mashups of dates and cashews will emerge victorious in the snacking revolution.

But not just because they're delicious. She has an unconventional plan to make her snacks stand out from the competition.

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