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Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™

769: The Natural Look: Rhinoplasty Requests and Trends

Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™

Kay Durairaj, MD, FACS @beautybydrkay

Business, Fashion & Beauty, Health & Fitness, Arts, Management & Marketing, Medicine

4.9608 Ratings

🗓️ 10 October 2025

⏱️ 9 minutes

🧾️ Download transcript

Summary

Rhinoplasty has always been one of the most requested procedures in facial plastic surgery, but in recent years there has been a major shift in what patients are looking for. What are theses requests and what's changed in patient goals? Find out more in today's Five Minute Friday. 

Transcript

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0:00.0

Well, hello, hello guys. You're listening to Beauty Bites with Dr. K, Secrets of a Plastic

0:20.2

Surgeon, and it's time for a five-minute Friday.

0:23.9

It's Friday, and I want to talk about rhinoplasty and the natural look.

0:29.6

For some people, a liquid rhino is the first step.

0:32.8

For other people, they want to go right to surgery, but I want to talk to you about one of the most requested

0:38.5

procedures in my office, and that is rhinoplasty. You know, I do both surgical and non-surgical

0:45.4

liquid rhinoplasties, and I've really noticed a big shift in what people are asking for. I think

0:51.5

the trend is for natural overdone. The days of the cookie cutter overdone nose are gone.

0:58.5

Patients really don't want to look operated on anymore. They just want a nose to fit their face,

1:03.7

to feel balanced and harmonious and still look like themselves, just a more refined version of

1:08.9

themselves. And it's not just something I'm noticing

1:11.7

in my own practice. Some studies are showing the same thing. There was a 20-24 paper in facial plastic

1:17.1

surgery and aesthetic medicine journal. That found that when observers thought rhinoplasty results

1:22.9

looked surgical or done, attractiveness scores actually went down. But when the results look natural,

1:29.6

faces were consistently rated as more attractive, even when people didn't realize they had a

1:35.6

procedure done. And that was PubMed 2024 publication. That tells you how much subtlety and

1:42.0

natural outcomes matter. When rhinoplasty is done correctly, someone reading a face and judging your age from the look of the face and the rhinoplasty result can lead to an appearance that can be up to five years younger.

1:58.0

And certain AIs also evaluate faces as appearing younger than their state of chronologic

2:04.5

age after rhinoplasty surgery that has a natural effect. And market research also backs this up.

2:11.8

Recently, a U.S. ryanoplasty market survey report showed that the demand is increasing for personalized natural looks.

2:19.2

So that's where you're hearing more about preservation techniques and non-surgical options like

2:23.6

filler. That is refinement, not reinvention. I have heard a little bit of talk about the Barbie

...

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