5 • 2.7K Ratings
🗓️ 6 November 2025
⏱️ 28 minutes
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| 0:00.0 | The Agile brand. |
| 0:10.0 | Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know. |
| 0:16.0 | Stay curious, stay agile, and join the top enterprise brands and Martec platforms as we explore marketing technology, |
| 0:23.1 | AI, e-commerce, and whatever's next for the Omnichannel customer experience. |
| 0:27.8 | Together we'll discover what it takes to create an agile brand, built for today and tomorrow, |
| 0:32.1 | and built for customers, employees, and continued business growth. |
| 0:36.9 | I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on Martec, employees, and continued business growth. I'm your host, Greg Kilstrom, advising |
| 0:38.9 | Fortune 1000 brands on Martec, AI, and marketing operations. To make sure you always get the |
| 0:44.3 | latest episodes, please hit subscribe on the app you listen to podcasts on, and leave us a rating |
| 0:49.0 | so others can find us as well. Now on to the show. This episode is brought to you by Pega. Pega provides the |
| 0:58.2 | leading AI-powered platform for enterprise transformation. The world's most influential organizations |
| 1:04.1 | trust Pega's technology to reimagine how work gets done by automating workflows, |
| 1:10.0 | personalizing customer experiences, and modernizing |
| 1:13.2 | legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, |
| 1:20.2 | helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com. |
| 1:26.9 | What if the most valuable use of AI in the enterprise is actually the |
| 1:30.3 | often overlooked yet incredibly costly work of untangling decades of legacy code and process documents. |
| 1:37.6 | Agility requires the ability to adapt and evolve, but for many enterprises, that ability is |
| 1:43.0 | trapped inside decades of legacy systems and Byzantine processes. |
| 1:47.8 | What if the same AI that's creating the new could also be the key to understanding and modernizing the old? |
| 1:53.8 | Today we're going to talk about moving beyond the hype we're so used to hearing about AI and into the more practical high-impact world of agentic AI. We'll explore |
| 2:02.8 | how this approach can help large organizations finally tackle their technical debt, not by ripping |
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