#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 5 November 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways. Today, we're going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It's a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I'd like to welcome, Renaud Delaquis, Head of Product Marketing at Coastline Academy. About Renaud Delaquis Renaud Delaquis is the Head of Product Marketing at Coastline Academy, the nation’s largest driving school. With a strong background in e-commerce, digital marketing, product scaling, and SEO, Renaud leads the company’s marketing and growth strategies. Specializing in developing and executing marketing plans across a variety of paid and organic channels, Renaud has helped Coastline achieve rapid growth in a slow-moving industry. His experience creating grassroots marketing campaigns at scale in a business spanning over 500+ cities gives him unique insight into both local and national marketing. Renaud Delaquis on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/ Resources Coastline Academy: https://coastlineacademy.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand.
0:02.0	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
0:15.0	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and join the top enterprise brands and Martec platforms as we explore marketing
0:21.9	technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience.
0:27.9	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
0:32.1	and built for customers, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
0:43.2	The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack
0:48.0	technology services, talent services, and real-world application.
0:52.3	For more information, go to teK systems.com.
0:56.2	To make sure you always get the latest episodes, please hit subscribe on the app you listen to
1:00.1	podcasts on and leave us a rating so others can find us as well. And now on to the show.
1:07.8	With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth?
1:17.6	Agility requires both adapting to change and anticipating it in the first place.
1:22.6	It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting
1:28.5	with your target audience in new and innovative ways.
1:32.0	Today we're going to talk about the challenges and opportunities of scaling a brand nationwide
1:36.8	while maintaining a strong local presence.
1:39.8	It's a balancing act that requires a deep understanding of both digital innovation and grassroots tactics.
1:45.8	Tell me to discuss this topic. I'd like to welcome Renaudelichie, head of product
1:50.4	marketing at Coastline Academy. Renaud, welcome to the show. Yeah, thanks for having me. Yeah,
1:55.9	looking forward to talking about this with you. Before we dive in, though, why don't you give a little
1:59.5	background on yourself and your role at Coastline Academy? Okay. My background is all over the place. I have a very
	...

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