761: Is A Membership Your Next Biz Move?

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 1 April 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Membership sites. Maybe you’ve been intrigued by this business model, promising recurring revenue and a constant influx of customers… or maybe you’ve always thought that your expertise wouldn’t translate well as a subscription. If this sounds like it could be your next business move, save your seat for Stu’s free class HERE: jennakutcher.com/membership Since 2008, Stu McLaren has been working intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know, love and do into recurring revenue by launching, growing and scaling 6, 7 and 8-figure membership businesses. Through it all, Stu has discovered the subtle nuances that make a BIG difference in the success of the sites that thrive year over year versus those that struggle and stall… and I can’t wait for you to hear his unique perspective in this conversation. Whether you’ve always considered starting a membership site but you didn’t know where to start, or you have no idea what it is or why you should create one, Stu is about to answer all of our burning questions about this business model. And yes, I do mean OUR questions… in our conversation, I share why a membership isn’t something I currently offer, and Stu even coaches me to get over my biggest fears around it! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/stu Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!

Transcript

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0:00.0	If we've got a weird passion or weird interest, no problem. We can find others who share that same passion and if you create a safe place for people with a shared passion to come together,
0:12.7	they are more than willing to pay to be a part of it.
0:16.7	Hey, my name is Jenna Kutcher,
0:18.4	and I am obsessed with all things business, marketing
0:21.4	numbers, and helping you to navigate both the messy and
0:24.1	the magical seasons of this thing called life.
0:26.7	I'm a small town mama who took a $300 camera, grew a successful photobiz, and now I work
0:31.6	from home and run a seven-figure online business. I teach you
0:34.7	the tried and true secrets to building a career you adore. Shai away from the real talk? No way.
0:40.6	Money, hardship, growth, loss, and marketing are all topics we discussed here.
0:44.4	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
0:48.9	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.
0:54.0	This is the Gold Digger Podcast.
0:56.7	Membership sites.
0:58.0	Maybe you've been intrigued by this business model that promises a recurring revenue
1:01.6	and a constant influx of customers customers or maybe you've always thought that your business or your expertise wouldn't translate well as a subscription.
1:10.0	Either way, chances are you've seen other people's success with membership sites and
1:13.7	subscription boxes, and maybe you've wondered, could it work for you?
1:18.0	Since 2008, Stu McLaren has been working intimately with tens of thousands of authors, speakers, coaches, consultants,
1:24.7	and all different types of business owners to transform what they know, what they love, what they do,
1:29.8	and what they sell into a recurring revenue model through launching, growing, and scaling,
1:35.2	six, seven, and eight-figure membership businesses.
	...

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