762: From Data to Direction: 5 Interesting Insights from Our Biz Numbers

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 3 April 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In case you didn’t know this about me, I LOVE numbers and statistics. I was on the math team as a teen and there’s just something about numbers that I love. At the beginning of last year we started working with a team to help us track our business at a whole new level: I’m talking projections, traffic, sales, and conversion. The more you know, the more you can impact and as my time continues to evaporate as a mom, I want to make sure that wherever I’m spending my time, it’s worth it. It’s so easy for us to get caught up in day-to-day to-do’s that most of us hardly take the time to determine if what we’re doing is even worth it… and that’s what digging into the numbers can help us with. In a recent assessment, there were 5 interesting insights that stood out to us in various places in the business, from the browsers that my audience uses and the number-one platform that is bringing in organic, unpaid traffic to my website. Click play to nerd out with me! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/2024data Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!

Transcript

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0:00.0	We have been tracking our launches for one year, so it was so fun to do our Pinterest
0:06.2	lab launch this year because we had all the data and the insights from last year, so we were
0:10.5	able to put them side by side and compare them and see how we had improved.
0:14.1	Like how motivating is that.
0:16.7	Hey, my name is Jenna Kutcher and I am obsessed with all things business marketing numbers and helping you to navigate both the messy and
0:24.3	the magical seasons of this thing called life.
0:26.8	I'm a small town mama who took a $300 camera, grew a successful photobiz, and now I work
0:31.7	from home and run a seven figurefigure online business. I teach you
0:34.8	the tried and true secrets to building a career you adore. Shai away from the real talk? No way.
0:40.6	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:44.4	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
0:49.0	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.
0:54.0	This is the Gold Digger Podcast.
0:56.0	In case you didn't know this about me, I love numbers.
1:00.0	I was on the math team as a teen. there is just something about numbers that I love
1:05.0	now at the beginning of last year we started working with a team that would help us
1:08.9	track all of our business at a whole new level. I'm talking projections, traffic, sales,
1:14.9	conversions. There's something so powerful about having concrete data behind my
1:19.2	business and I also love learning with certainty what's working, where we can improve,
1:25.4	and having these tangible ways to measure the effectiveness of basically every single
1:29.9	thing that we do in the business. I feel like measurement is this area that a lot of
1:34.4	business owners avoid or put off myself included for many many years, but
	...

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