People come to be all the time after a keynote address and say, hey, we'd love to talk to you.

We have got such a great story.

We really need help telling it.

My subconscious answer, I don't always say it right there, is you don't need to tell your story.

There's almost never a reason to tell your story, and telling your story will not grow your business.

Inviting customers into a story will grow

your business. I am going to teach you to tell your company's story here in a minute. So obviously

there is a place to tell your story. However, it's not where you want to begin. If you've ever

struggled to explain what your business does or you felt like your marketing should be converting better,

then join us for StoryBrand Your Business Live.

It's a two-day workshop here in Nashville.

It's happening September 1st through 2nd where Donald Miller himself will teach you how to build clear messaging that works.

And at the event, you'll also get direct feedback from Storybrand certified guides.

So your message finally connects with customers.

All of this year's workshops have sold out.

So don't miss your chance.

Register for the Storybrand Your Business Live event happening September 1st through 2nd at

storybrand.com slash live.

Hey, podcast producer Bobby Richards here.

And this summer, we're bringing back a few of our most valuable story brand podcast episodes,

the ones we believe are worth hearing more than once.

And today, this replay is all about one of the biggest mistakes businesses make with

...