This is very counterintuitive,

that sometimes like your best competitive results

actually come through cooperation.

Yeah.

They don't always come through competition.

That's the mistake that other people make on the other side.

They're a hammer and everything they see in the world is a nail.

Yeah.

And you're kind of like, no, no, no, no, no, that's not the way to approach it either.

Because you're going to go destroying relationships.

You're going to go busting deals.

You're going to run through clients that you didn't need to just because that's your approach.

The magic of it is the person who is savvy enough, is educated enough to be able to almost in like matrix-like fashion,

rise above the table that they're sitting at and saying, okay, is what we're doing making any

sense? Are we working towards the deal that we ultimately want to work that's going to advance my

business? Or do I need to go in a different direction

with this? If you've ever struggled to explain what your business does or you felt like

your marketing should be converting better, then join us for Storybrand Your Business Live. It's a two-day

workshop here in Nashville. It's happening September 1st through 2nd, where Donald Miller himself

will teach you how to build clear messaging that works. And at the event, you'll also get

direct feedback from Storybrand certified guides. So your message finally connects with customers.

All of this year's workshops have sold out. So don't miss your chance. Register for the

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