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Your Virtual Upline Podcast

76: How to Use Facebook Groups to Grow Your Business?

Your Virtual Upline Podcast

Bob Heilig

Education, Careers, Self-improvement, Business

4.91.7K Ratings

🗓️ 20 March 2018

⏱️ 42 minutes

🧾️ Download transcript

Summary

Most of you are probably already using Facebook groups in some way to build your network marketing business. Whether it's a 'VIP Customer Group' or some type of 'Team Training Group'. The biggest issue that I see happening for people that are running these Groups, is that there is very little to no member engagement. The poor engagement inside the Group usually also means that you're not seeing much in the way of results.


In today's episode I'm going to give you a blueprint to change that… starting right now. In my opinion, Facebook Groups are one of the best tools that we have as network marketers to make more product sales, and get more recruits. IF you use them properly. I've found that very few people actually know how to run their Groups the right way… and that's why they're not seeing any results.


I'm going to teach you how to run your Groups the RIGHT WAY in this training, and if you implement what you learn, you're going to 10x your results.


Here are some of my top tips that you'll learn in this episode:


Do not use your company name in the group name, branding or image
The goal is to build a community in the Group that has value far beyond just your products or services. Create the Group concept around some bigger mission or purpose that is tied to your products. This way it will be easier to attract like-minded people, and they will actually stick around for the community.


Open the Group up to your team to join and invite their prospects
This may sound crazy, but here is the thing, what makes more sense: dozens of people in your team having smaller ineffective Groups, or putting together one really well run group? I'll go into more detail in the episode why I think this is a critical strategy for success.


Film a "Welcome Video" inside your group
Create a 'Welcome Video' that welcomes all new members, explains the overall mission and purpose of the Group, and encourages them to become active members. This is the 'first impression' of anyone that is added to the Group. It sets the tone for everything else that happens for them as a member.


Make sure you're creating generic valuable content
Make sure 70 - 80% of the content you create isn't making a sale or a promotion. Focus on creating content that educates, entertains, and empowers the members. This is very important if you want to increase the member engagement. Give them a reason to show up in the Group every single day.


Run challenges inside of the group
This is by far my number 1 tip to help you grow your group FAST, increase member engagement, and make more product sales. I'll go through step-by-step how to do this in the episode.


My final word to you is this… if what you're doing is already working then there's no need to make major changes. Take some of the ideas in this episode and make what you're doing even better. But if what you're doing isn't producing consistent sales, recruits and growth then be open to the fact that there may be a better way.

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Your Virtual Uline Podcast. My name is Bob Highlake, your host and the

0:08.4

founder of Your Virtual Uline. This is the podcast for the new wave of network marketing leaders

0:16.0

that want to make an impact and aren't just building a down line they're

0:20.0

building a better world. Join us each week and learn how to build a profitable network

0:25.0

marketing business that gives you complete freedom

0:28.9

so that you can give back to the world in an even bigger way.

0:35.0

All right, welcome to episode 76 of the Your Virtual Upline Podcast,

0:40.4

and today we're going to be talking about Facebook groups.

0:46.7

So if you are currently using a Facebook group

0:51.3

to help you grow your business, whether it is a product focus.

0:57.0

I know a lot of people have VIP customer groups or a team building group, today's episode is going to have massive value for you.

1:08.2

I'm going to be teaching you and really focusing on how to take your VIP customer groups that you have that are more focused

1:16.2

on helping you make sales for your products that I'm guessing a lot of you probably aren't

1:20.5

really getting consistent great results and engagement from.

1:24.1

I'm going to give you a game plan that is absolutely going to help you

1:28.3

turbo charge your results to completely wake up from the dead, the people that are in the group, and I'm going to teach you some

1:35.8

strategies today that I promise are going to be so different from maybe what you've been doing or currently

1:41.8

doing, but are going to be incredibly

1:43.4

effective. So really excited to chat about groups. Now before we get into the

1:47.3

episode I do actually want to announce our winners from our contest, our Instagram story contents last week.

1:57.0

Now I do want to thank each and every one of you for taking the time to tag me in your story and promote the podcast.

2:03.4

We got some really great exposure for the podcast and I did do my best to respond back

...

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