759. How to Get Your Product Brand Found by AI with Gloria Chou
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 963 Ratings
🗓️ 11 June 2026
⏱️ 32 minutes
🔗️ Recording | Apple Podcasts | RSS
🧾️ Download transcript
Summary
Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from.
In This Episode, You’ll Learn:
00:00 Why AI is changing the way customers discover products.
03:45 How is AI influencing purchasing decisions today?
05:15 How PR creates the trust signals AI looks for.
08:30 How can small brands compete with larger companies?
10:00 The PR strategy that helps brands get discovered.
12:00 How can Perplexity help you find media-worthy angles?
15:30 5 ways product business owners can use AI for PR.
17:45 How competitor research can strengthen your marketing strategy.
19:15 How media coverage successfully improves AI discoverability.
24:15 How PR helps reduce reliance on platforms you don't own.
25:30 The first AI prompt Gloria recommends trying today.
28:30 How to start building AI visibility for your brand right now.
Resources + Links
Listen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE!
Ready to stop guessing and follow a proven system? Book your strategy call HERE!
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Follow
Jacqueline on IG: @theproductboss
Gloria Chou: @gloriachoupr
Transcript
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| 0:00.0 | If you've ever stared at your Instagram analytics and wondered why a post you spent three hours on got 200 views while a brand with half of your followers went viral last week, this episode is going to flip a switch for you. |
| 0:12.2 | Because here's what nobody is saying out loud. |
| 0:15.0 | Followers are dead. |
| 0:16.5 | Followers are dead. |
| 0:17.6 | And Google, as you knew it is dead. |
| 0:19.2 | And the way your customer finds you in |
| 0:21.3 | 26 is completely different from what worked even 18 months ago. And the product brands that |
| 0:26.6 | are winning right now, they're playing a totally different game and it does not require you |
| 0:31.1 | to get louder, post more, or pour money into ads. My guest today has quietly been handling this exact playbook to support |
| 0:40.5 | product-based business owners for, I would say probably the last, what do you think? Like nine |
| 0:45.5 | months? And after this episode, you're going to see why. Hi, I'm Jacqueline Snyder, and this is |
| 0:52.3 | the product boss podcast. I've helped launch and grow thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent so many hours studying it all. I've discovered what makes them successful, what mistakes they could have avoided. How did they turn their ideas into successful business? And what are the strategies that they have used to make more sales and be discovered by more customers? And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is the right mindset, |
| 1:32.4 | a little courage, strategy, and support, and you too can be the next million dollar product boss. |
| 1:37.6 | Let's do this. |
| 1:41.4 | Hey, hey, everyone, welcome back to the product boss podcast. It's me, Jacqueline Snyder. And today I'm |
| 1:46.7 | sitting down with Gloria Chow. And if you don't know her yet, she's been on the show several times, |
| 1:51.7 | you're about to be obsessed because Gloria is an incredible person that knows how to coach in PR for small |
| 1:59.9 | product brands. And people who've waiting their |
| 2:02.5 | entire lives now have access to, like, incredible information about PR and to be able to implement |
| 2:08.1 | it themselves. Now, she's helped thousands of founders land in features like Forbes, New York Times, |
| 2:13.1 | Good Morning America, and Oprah's favorite things without needing a publicist, a PR firm, or even a budget. |
| 2:19.1 | And so I'm really excited to talk to her today about all things AI. And welcome to the show, |
... |
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