758. The Products You Need to Kill Before You Can Grow Your Business
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 4 June 2026
⏱️ 26 minutes
🧾️ Download transcript
Summary
Do you have products in your business that are creating more work than growth? In this episode, I share why one of the smartest ways to scale your product business isn’t adding more products… it’s knowing what to let go of. I break down the 3 categories of products that may be holding your business back, how to identify them using both data and strategy, and why letting go of the wrong products can create more clarity, stronger sales, and a more profitable business. Tune in to learn how to build a focused product line that supports your business's future rather than slowing it down.
In This Episode, You’ll Learn:
00:00 Why some products are preventing your business from growing.
03:00 The danger of believing that more products automatically create more sales.
05:15 How off-brand products weaken your positioning and confuse customers.
07:45 How clarity helps customers buy faster and remember your brand.
10:00 Which products drain profit and operational capacity?
13:30 What are the costs of carrying too many SKUs?
15:45 What data should you review before eliminating a product?
17:00 Are you keeping products because of strategy or emotion?
21:30 The question every product business owner should ask before keeping a product.
22:00 The 3 types of products you may need to eliminate before you scale.
23:15 Why growth sometimes comes from simplifying instead of adding more.
24:30 How product pruning creates stronger sales, better margins, and easier growth.
Resources + Links
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Transcript
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| 0:00.4 | Let's talk about something that can feel wildly uncomfortable for product-based business owners. |
| 0:05.0 | Some of the very products you are still selling are the reason your business is harder to grow. |
| 0:10.3 | And it's not because they're bad and it's not because you failed and it's not because you've made the wrong |
| 0:15.0 | thing, but because every product deserves to come with you into the next version of your business. |
| 0:21.6 | And I know, that can sting a little, right? |
| 0:24.0 | Because you made it and you sourced it and you named it, you photographed it, |
| 0:27.4 | you freaking love it. |
| 0:28.7 | You launched it and maybe it used to sell. |
| 0:32.1 | Maybe customers still kind of like it. |
| 0:34.9 | Maybe they're asking you for it all the time. |
| 0:37.4 | Maybe it's the thing that you are |
| 0:38.5 | emotionally attached to because it reminds you of a season where your business was scrappy |
| 0:42.8 | and exciting and new. But if your product line is too full, too scattered, or too expensive to |
| 0:48.9 | maintain, and it's too confusing for your customers or too heavy operationally than the truth is, |
| 0:54.9 | you may not have a sales problem. |
| 0:57.1 | You may have a product pruning problem. |
| 1:00.5 | And if you're trying to grow with a product line that's full of deadweight, low performers, |
| 1:05.4 | confusing add-ons, or things that no longer align with what your business wants to become, then growth is going to feel |
| 1:13.0 | way harder than it needs to. So in this episode, we're going to talk about the products you need to |
| 1:18.5 | kill before you grow. We're going to dig into what types of products tend to keep product |
| 1:23.1 | businesses stuck and how to recognize them and what to look for in your data. And then how to make |
| 1:29.0 | decisions without spiraling or panicking or feeling like you're throwing away your hard work. |
... |
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