752: Power Talk Friday: Kelsey Kurtis: Connection-Based Branding For Success

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 4 March 2022

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with Kelsey Kurtis: Welcome to A Well Designed Business. It’s Power Talk Friday and we’re talking-branding! This is for everyone. Kelsey Kurtis, author of The Connection Method and professional lifestyle branding photographer, shares her principles to create an impactful brand through the power of connection. Pick it apart: [16:17] Kelsey shares with us the steps from her book that she encourages people to take when defining their brand. [23:00] Kelsey and LuAnn discuss the importance of having three non-negotiables when having those hard discussions. [26:20] Kelsey tells us about everyone’s favorite chapter in The Connection Method. [39:00] We learn the three steps of Kelsey’s branding and marketing cycle. [49:27] Kelsey shares the three value elements for a balanced social media and marketing plan. More About Kelsey Kurtis: Kelsey is a branding educator, lifestyle branding photographer, author, energetic speaker, and unapologetic cheerleader for leaders in business. She is the author of The Connection Method® and creator of Connection-Based Branding. Kelsey has over ten years of experience as a professional photographer and working with business owners and leaders. She is passionate about educating and equipping leaders with the tools they need to genuinely connect with both themselves and their audience in order to stand confidently in who they are and what they offer. Connect with Kelsey Kurtis Website Instagram Facebook LinkedIn Link to buy The Connection Method (paperback) Link to buy The Connection Method (hardback) What’s new with LuAnn Nigara Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned #125- Nicole Heymer: How To Brand Your Business. Yes, again! Do not miss this one!!! #248- Marina Umali: How Feng Shui and Interior Design Meet #651- Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design #26 Kae Whitaker Branding Your Business, Finally I Understand It!

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving? Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized. Or maybe you're like me. You're at the season where you just get to ring the doorbell with a pie in your hand, right? Either way, I hope you are planning to spend some quality time with friends and family, whether that means it's a big,
0:21.1	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.5	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:44.0	Luann University is open from November 29th through December 31st, 2024. So that is the entire early bird
0:52.4	period. And during the early bird period, you get two bonuses.
0:57.2	Number one, you get the early bird pricing.
0:58.8	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.2	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.4	Amber DeLegarza and I are hosting together live. It's called Success by Design. Strategic
1:20.6	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on january second
1:30.4	twenty twenty five and we're going to spend part of the time mapping out how do you set your goals
1:37.1	what do you do how do you decide if it's a legitimate goal if it's a reach goal if it's a too easy
1:43.2	of a goal what should your goals be?
1:45.5	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.9	work life to work on our business. Okay. So it's managing the expectations of the hours
1:59.6	you have available so that you can get it all done.
2:02.3	So this is going to be a fantastic class that you are going to take real time and ask us real questions.
2:08.5	Okay, so those are two bonuses that you get if you sign up any time during the early bird period,
2:14.3	November 29th to December 31st.
2:16.4	But there is an extra bonus if you sign up during
	...

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