The three mistakes that I see the most, these will make a seller feel very uncomfortable.

It'll also create a bunch of revenue leakage. Invisible leakage in your sales, winging it.

Going into a conversation with no game plan. The second is measuring the wrong things,

looking at number of conversations and close rates as opposed to measuring the substance or the quality of

that conversation. And the third thing is we don't practice. You go into like a large professional

sales organization and they're having weekly sales trainings. Yet most small businesses, that's not

always feasible. So they end up practicing only when money's on the

line. They go into a big sale. Having not practiced, the words you're going to say. That's, you know,

like rolling out a big marketing campaign without having anyone proofread it. Those are the things I see,

winging it, measuring the wrong things, and then just simply not practicing until you're on an

actual deal.

If you've ever struggled to explain what your business does or you felt like your marketing

should be converting better, then join us for Storybrand Your Business Live.

It's a two-day workshop here in Nashville.

It's happening September 1st through 2nd where Donald Miller himself will teach you how to

build clear messaging that works.

And at the event, you'll also get direct feedback from Storybrand certified guides.

So your message finally connects with customers.

All of this year's workshops have sold out.

So don't miss your chance.

Register for the Story Brand Your Business Live event happening September 1st through 2nd at

storybrand.com slash live.

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