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Boutique Chat

#746: How Knowing Your Customer Starts With Knowing Yourself

Boutique Chat

Ashley Alderson

Business, Entrepreneurship, Marketing

5853 Ratings

🗓️ 13 January 2026

⏱️ 45 minutes

🧾️ Download transcript

Summary

In this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that's equal parts deeply personal and highly tactical.

Kristi shares her journey from nursing to photography to direct sales, the moment her company shut down with almost no notice. But the story doesn't stop there. Kristi breaks down how she pivoted into owning her own boutique, how she finally got clear on who her customer is, and what it looks like to keep showing up when life feels heavy. 

You'll learn:

  • The moment she realized: "My customer is me."

  • How Kristi rebuilt income quickly after her company closed without warning

  • The mindset shift that helps you move when life feels heavy

  • How community + accountability accelerate growth

  • Simple photo/posing rules that instantly make you look better on camera (angles, triangles, weight shift, light, and merchandising the full look)

 

Join The Boutique Hub

Retail Bootcamp

 

Kristi Briceno & Mom Buns and Ruffles

Website: mombunsandruffles.com
Instagram: @mombunsandruffles

Facebook: @MomBunsandRuffles

National Domestic Violence Hotline: 1800-799-7233

 ____________________________

Ashley Alderson: Instagram    

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcript

Click on a timestamp to play from that location

0:00.0

Business can be a lonely game, but it doesn't have to be.

0:09.0

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

0:16.0

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

0:21.7

along with industry experts shaping the future of our industry.

0:25.1

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

0:33.8

Hey, guys, welcome back to the podcast this week.

0:36.4

I have been looking forward to this episode. I have to be

0:39.1

honest, Christy, when we get started, I hope everyone who is listening today is prepared for today

0:45.5

because this is going to be an episode that probably touches a lot of heartstrings in a very

0:49.9

deeply personal way. And it's also going to be very tactical. We're going to bring you both. We're going to bring you tactics and strategy, but also, I think, a bigger conversation that goes beyond business. So I'm so glad that you're here and willing to share your story and have this conversation with me. So let's jump right into it. Should we? I'm so excited when you invited me. Oh my gosh. Well, in case anyone doesn't know,

1:11.2

Christy was on stage at Summit doing a photography workshop, a posing workshop for photography,

1:16.9

and it was awesome. We had amazing feedback and review. So I'm so glad you did that. And then I was like,

1:21.6

okay, we're modeling this up. I loved it. Yes. It's going to be so good. All right, so let's get

1:27.4

into it. Take me back. You know, everyone has an origin story, how you were led to this industry. Where did it start for you? So I actually have a nursing degree. That's what I did by trade. And then I had, I always knew that I was supposed to be something artsy instead. But I grew up in the South. And my, it was back before the internet was really accessible to us.

1:46.8

And so my high school counselor was like, okay, girl, you are a good Southern Christian girl,

1:51.3

which one are you going to be a teacher or a nurse?

1:53.5

And I was like, nurse, I guess.

1:56.3

So I went to nursing school.

1:57.9

And I liked it and I was good at it, but it was not something that

2:01.1

like made me feel joyful. And then it was like super fulfilling for me. And so while I was at

2:07.3

the hospital that I worked at, I actually started a photography business. So that's kind of

2:11.6

where my background in photography comes in. I grew that business super fast. We were a six figure

...

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