745: The Magic Formula for Going Viral on Social Media

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 5 February 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There’s a magic formula to go VIRAL on social media… and Marisha Lakhiani is not keeping secrets. As the Chief of Growth at Mindvalley, she is an EXPERT on creating content that gets seen, stands out, and goes viral to attract the RIGHT followers that will skyrocket your business and your influence to new heights! Tune in to our conversation to learn the key ingredients that make a social media post go VIRAL as well as how to shift your strategy on different platforms to boost virality. It's time to go beyond the hashtags and filters; it's time to go viral! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/marisha Thanks to our Goal Digger Sponsors: Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign! Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

Transcript

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0:00.0	So maybe sending them more videos like imagine if you follow someone's
0:04.1	Instagram and they said hey I just made this really cool video tell me what you think like
0:07.4	can you imagine how that deepens the relationship and makes you feel like yeah like
0:11.5	this person really notices me I'm not just a follower but they really
0:14.3	care about sharing value.
0:16.3	Hey my name is Jenna Kutcher and I am obsessed with all things business marketing
0:21.8	numbers and helping you to navigate both the messy and the magical seasons of this thing called life.
0:27.0	I'm a small town mama who took a $300 camera, grew a successful photobiz, and now I work from home and run a seven-figure online business.
0:34.6	I teach you the tried and true secrets to building a career you adore.
0:38.4	Shai away from the real talk? No way.
0:40.9	Money, hardship, growth, loss, and marketing are all topics we discuss here. Think of this as your one-stop-shop for happy hour with a gal-pal mixed with business school. Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.
0:54.6	This is the Gold Digger Podcast.
0:57.3	Today we're talking about going viral, and I'm going to answer the question, if anyone can
1:02.1	actually go viral.
1:03.7	And maybe it's just the algorithm and watching what content I consume,
1:07.5	but I feel like my feed these days has been filled with posts
1:10.7	about how people have been able to go viral. It's so interesting because I will never
1:14.8	forget the day I went viral. It was an average day in March of 2018. I had popped up a post about being a curvy woman married to a guy with a six pack and I didn't think much of that post. In fact, I wrote that post in the parking lot before I went in for a girls night at my friend's Irish pub. The next day I woke up to hundreds of
1:34.8	thousands of new followers, an article written on Yahoo News, phone calls from
1:39.1	the Ellen show, it was a very wild time for me.
1:43.4	And while there were parts about going viral
1:45.4	that were absolutely amazing,
	...

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