744: Power Talk Friday: Meredith Kallaher: How to Use Paid Ads to Grow Your Social

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 4 February 2022

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with Meredith Kallaher: Welcome to A Well-Designed Business. Once a CPA at PricewaterhouseCoopers, Meredith Kallaher took her love of numbers and fondness for small businesses and became a certified paid ad specialist. Learn the strategy Meredith uses for her clients to grow their social following and advertise on social despite increasingly restricted targeting options. Pick it apart: [8:35] Meredith recaps the iOS 14 update of April 2021 [13:25] Meredith explains a sample ad campaign creation [16:58] Meredith advises how to set up your social profile section [18:38] Meredith explains how to set up a social ad campaign [38:57] LuAnn shares a tactic for time blocking More About Meredith Kallaher: Meredith Kallaher helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising (i.e. Facebook and Instagram ads) and conversion copy writing. Her 6 years of experience as a CPA with PricewaterhouseCoopers combined with her ownership of The Scout Guide Miami franchise where she developed an extensive advertising and social media marketing expertise has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns. Connect with Meredith Kallaher Website Instagram What’s new with LuAnn Nigara Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big Thank You to Today's Sponsor: Mydoma Studio: Mydoma is your complete designer toolkit. Mydoma makes it easy to streamline your processes, track projects, communicate with clients, and get organized. It’s created by designers for designers, specifically to address what you need as a business owner. I’ve said countless times that systems and processes are how you reach the next level of profitability. Mydoma Studio makes it easy to do that. You can get 20% off your first three months by going to mydomastudio.com/awelldesignedbusiness.

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving? Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized. Or maybe you're like me. You're at the season where you just get to ring the doorbell with a pie in your hand, right? Either way, I hope you are planning to spend some quality time with friends and family, whether that means it's a big,
0:21.1	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.5	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:44.0	Luann University is open from November 29th through December 31st, 2024. So that is the entire early bird
0:52.4	period. And during the early bird period, you get two bonuses.
0:57.2	Number one, you get the early bird pricing.
0:58.8	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.2	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.4	Amber DeLegarza and I are hosting together live. It's called Success by Design. Strategic
1:20.6	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on january second
1:30.4	twenty twenty five and we're going to spend part of the time mapping out how do you set your goals
1:37.1	what do you do how do you decide if it's a legitimate goal if it's a reach goal if it's a too easy
1:43.2	of a goal what should your goals be?
1:45.5	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.9	work life to work on our business. Okay. So it's managing the expectations of the hours
1:59.6	you have available so that you can get it all done.
2:02.3	So this is going to be a fantastic class that you are going to take real time and ask us real questions.
2:08.5	Okay, so those are two bonuses that you get if you sign up any time during the early bird period,
2:14.3	November 29th to December 31st.
2:16.4	But there is an extra bonus if you sign up during
	...

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