741: Leia Ward: Getting Started with Luxury Staging

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 25 January 2022

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today with Leia Ward Welcome to a Well-Designed Business. New York-based luxury stager, Leia Ward, took her dad’s suggestion to start a staging business and ran with it. She learned the business, wore every hat, and pushed out of her comfort zone to build an amazing business. Learn how she handles her finances, where she got her business knowledge, and what she tells herself every day. Pick it apart: [13:46] Leia tells about her first real staging gig a luxury property [19:16] Leia shares how she got images for her website [23:16] LuAnn recaps Leia’s smart business choices [26:17] Leia tells how she creates a strategic plan [30:06] Leia tells how she visualizes future memoring [41:00] Leia tells how she learned the money side of the business [49:39] Leia shares about the Profit First method she used LuAnn and Leia Ward’s Ah-Ha moments: There’s value in being strategic. Take time to think “how do I want to be received?” - and then you work backward from there.” - Leia Ward “The number one thing is, don’t worry about what anyone else is doing.” - Leia Ward “It’s the true desire connected to the gratitude and the action that makes it happen.” - LuAnn Nigara “If you’re going to dream, dream big.” - Leia Ward More about Leia Ward: LTW Design is an award-winning staging design firm specializing in exclusive luxury properties. Named one of the ‘Top 10 Luxury Stagers’ in the country, the firm’s expertise is limitless. With an expansive inventory of furniture, accessories and artwork, their strategic interior marketing approach helps to sell homes swiftly and at top market Value. Founder & Principal Leia T. Ward is a one-of-a kind uniquely qualified leader in the real estate staging industry. Professionally trained and using the most innovative marketing techniques, Leia & her team have staged the most exclusive homes in the Northeast ranging from $1M- $20M, including the residence of Bruce Willis + Emma Hemming. Known for her attention to detail and forever inspired by her world travels, Leia has remarkable talent for blending textures, natural light and clean lines in every project. The LTW brand has a signature style of casual sophistication, creating calm and beautifully balanced spaces. Clients today benefit from her exceptional communication, project management and problem solving skills mastered during her 10 years working in the television and magazine industries in New York City. She has developed a unique ability to understand her client’s needs — which has been a key part of LTW Design’s success. Her trademark aesthetic of clean lines, bold neutrals and layered textures has been featured in magazines and websites including House Beautiful, Town & Country, CTC&G, New England Living, PureWow, Serendipity, Access Hollywood and more. Connect with Leia Ward: Website Instagram Facebook Pinterest What’s new with LuAnn Nigara luannuniversity.com Inside Voice, Outside Voice Monthly Virtual Events http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to Today’s Podcast Sponsor: Mydoma Studio, a software that helps you get paid faster, save time on admin work and manage your projects more efficiently. Go to mydomastudio.com/awelldesignedbusiness to learn more. Other Shows Mentioned: #467 #76 #123 #396 #545

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, are you getting ready for Thanksgiving? Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized. Or maybe you're like me. You're at the season where you just get to ring the doorbell with a pie in your hand, right? Either way, I hope you are planning to spend some quality time with friends and family, whether that means it's a big,
0:21.1	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.5	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:44.0	Luann University is open from November 29th through December 31st, 2024. So that is the entire early bird
0:52.4	period. And during the early bird period, you get two bonuses.
0:57.2	Number one, you get the early bird pricing.
0:58.8	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.2	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.4	Amber DeLegarza and I are hosting together live. It's called Success by Design. Strategic
1:20.6	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on january second
1:30.4	twenty twenty five and we're going to spend part of the time mapping out how do you set your goals
1:37.1	what do you do how do you decide if it's a legitimate goal if it's a reach goal if it's a too easy
1:43.2	of a goal what should your goals be?
1:45.5	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.9	work life to work on our business. Okay. So it's managing the expectations of the hours
1:59.6	you have available so that you can get it all done.
2:02.3	So this is going to be a fantastic class that you are going to take real time and ask us real questions.
2:08.5	Okay, so those are two bonuses that you get if you sign up any time during the early bird period,
2:14.3	November 29th to December 31st.
2:16.4	But there is an extra bonus if you sign up during
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from LuAnn Nigara, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LuAnn Nigara and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.