740 - Embracing Remote Culture for Global Sales Success, with Chris Parker

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 6 May 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Colin Mitchell chats with Chris Parker about his journey from technical marketing to sales leadership at Customer IO. They discuss the challenges of growing a global sales team while operating lean and the importance of meeting customers where they are. Chris shares insights on building a strong culture in a fully distributed team and the strategies that have helped Customer IO triple its revenue.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Chris Parker (VP of Global Sales, Customer.io)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome back to sales transformation brought to you by Ledium.
0:04.0	Today we have Chris Parker on to discuss his journey from technical marketing to sales
0:08.6	leadership at customer I. Colin over to you.
0:12.0	All right welcome to you. All right, welcome to another episode of sales transformation brought to you by Lydium.
0:18.0	I'm your host Colin Mitchell.
0:19.0	Today I've got Chris Parker on.
0:21.0	Chris, welcome to the show.
0:22.8	How you doing?
0:23.8	Thanks Colin, doing well.
0:24.8	Thanks for having me.
0:26.8	Yeah, so give us a little bit of background on yourself, you know, kind of what is your
0:30.8	sales journey looked like and then we'll get into the topic we planned out for today.
0:34.7	Absolutely so a little atypical. I actually began my career on the technical marketing side.
0:41.6	So I was managing websites, kind of a jack of all trades,
0:46.0	in terms of website development, email marketing,
0:51.2	everything in between, and in around 2010 I joined an ad tech startup in Boston.
0:58.0	I ended up spending about eight years there. I was one of the first 20 employees and I did come into that organization kind of wearing that type of hat so
1:08.9	Jack of all trades kind of working on their publisher network that they owned and operated.
1:13.4	They were a media-focused company and over the years, you know, I decided I wanted to kind of center
1:21.4	myself with the core business and I took on a product marketing role and then that kind of just naturally somehow turned into sales leadership so I kind of jumped straight in and haven't looked back since.
1:37.2	Interesting. So your your journey kind of started more in the technical marketing side of the business and then ended up in sales.
1:48.0	Curious if is there any, or sales leadership rather, any skills working on the marketing side of the house
	...

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