#73: How One CEO Used Clear Messaging to Scale Past $100M
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 25 May 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing?
In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY refined its language, avoided confusing customers, and learned to position each service around the real problem it solves. Listen in to learn how the right words can help customers understand your value and buy with confidence.
Need help finding the right people to grow your business? Visit:http://belaysolutions.com/donaldmiller
Ready to clarify your message and grow your business?
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home
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Transcript
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| 0:00.0 | You're a $100 million a year organization now. |
| 0:02.3 | If you hadn't put so much of an effort into messaging, constantly testing, how big are you if you hadn't just kept playing with the messaging? |
| 0:10.2 | We would be antiquated blockbuster. |
| 0:12.2 | I mean, we are fighting against becoming blockbuster. |
| 0:16.1 | We must constantly innovate. |
| 0:18.2 | If we did not innovate and change and evolve, we would have lost people |
| 0:22.0 | a long time ago. If you've ever struggled to explain what your business does or you felt |
| 0:27.6 | like your marketing should be converting better, then join us for Storybrand Your Business Live. |
| 0:32.4 | It's a two-day workshop here in Nashville. It's happening September 1st through 2nd, |
| 0:36.9 | where Donald Miller himself will teach you how to build clear messaging that works. |
| 0:42.6 | And at the event, you'll also get direct feedback from Storybrand certified guides. |
| 0:46.9 | So your message finally connects with customers. |
| 0:49.9 | All of this year's workshops have sold out. |
| 0:52.0 | So don't miss your chance. |
| 0:53.8 | Register for the Story Brand Your Business Live event happening September 1st through 2nd at |
| 0:58.9 | storybrand.com slash live. |
| 1:03.0 | You're listening to The Storybrand podcast based on Donald Miller's bestselling book, |
| 1:07.9 | Building a Story Brand. |
| 1:09.6 | The Story Brand framework is made up of seven key elements. |
| 1:13.8 | All of them anchored in one powerful idea. |
| 1:16.4 | Your customer is the hero, and you are their guide. |
| 1:20.1 | Each week on the podcast, you'll get exactly what you need to craft clear messaging |
... |
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