74. Does Reverse Psychology Really Work?
No Stupid Questions
Freakonomics Radio + Stitcher
4.6 • 3.7K Ratings
🗓️ 10 May 2026
⏱️ 37 minutes
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| 0:00.0 | This is a terrible idea. |
| 0:04.4 | I'm Angela Duckworth. |
| 0:06.1 | I'm Stephen Dubner. |
| 0:07.2 | And you're listening to No Stupid Questions. |
| 0:10.2 | Today on the show, does reverse psychology really work? |
| 0:14.6 | You're not the boss of me. |
| 0:16.3 | Also, how does knowing about your family's history affect who you are? |
| 0:20.9 | I was cousins with everybody. |
| 0:22.2 | Name a Jew, we're cousins. |
| 0:27.7 | Angela, you're a psychologist, I understand. |
| 0:30.4 | I am. |
| 0:31.2 | I've always wondered what it's like when a concept from your discipline goes mainstream |
| 0:36.8 | and how well or poorly may be understood |
| 0:41.4 | by all of us. I can imagine it's gratifying in a way, but also frustrating. So I have a question |
| 0:48.2 | along those lines. Maybe one of the most widely known tools of your trade, which many of us talk about and think about and maybe |
| 0:57.4 | participate in, what's known as reverse psychology. So my question is simply this. Is it real? Does |
| 1:05.5 | it work? Is reverse psychology a thing? I will say this. This term reverse psychology is not a term that psychologists |
| 1:12.7 | actually use, but I think it's come to mean when you want X and some way, shape, or form |
| 1:19.0 | pushing for not X, and then you get X, actually. What I thought of immediately, though, when |
| 1:25.2 | you brought up this topic of reverse psychology was a term that is used a lot by psychologists that's called reactance theory have you heard of reactants yeah bob chaldini has written at length about reactants and it's a concept that really really resonated with me but i'd rather you explain it than me. Okay. So Jack Brem was a psychologist who, |
| 1:46.3 | it was 1960s, had this theory of psychological reactants. And basically the idea was that individuals |
| 1:52.6 | have a need for autonomy, a need to do things their way. And the feeling of encroachment upon that, |
... |
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