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No Stupid Questions

74. Does Reverse Psychology Really Work?

No Stupid Questions

Freakonomics Radio + Stitcher

Society & Culture

4.63.7K Ratings

🗓️ 10 May 2026

⏱️ 37 minutes

🧾️ Download transcript

Summary

Also: does knowing your family history affect your identity? This episode originally aired on November 14th, 2021.

Transcript

Click on a timestamp to play from that location

0:00.0

This is a terrible idea.

0:04.4

I'm Angela Duckworth.

0:06.1

I'm Stephen Dubner.

0:07.2

And you're listening to No Stupid Questions.

0:10.2

Today on the show, does reverse psychology really work?

0:14.6

You're not the boss of me.

0:16.3

Also, how does knowing about your family's history affect who you are?

0:20.9

I was cousins with everybody.

0:22.2

Name a Jew, we're cousins.

0:27.7

Angela, you're a psychologist, I understand.

0:30.4

I am.

0:31.2

I've always wondered what it's like when a concept from your discipline goes mainstream

0:36.8

and how well or poorly may be understood

0:41.4

by all of us. I can imagine it's gratifying in a way, but also frustrating. So I have a question

0:48.2

along those lines. Maybe one of the most widely known tools of your trade, which many of us talk about and think about and maybe

0:57.4

participate in, what's known as reverse psychology. So my question is simply this. Is it real? Does

1:05.5

it work? Is reverse psychology a thing? I will say this. This term reverse psychology is not a term that psychologists

1:12.7

actually use, but I think it's come to mean when you want X and some way, shape, or form

1:19.0

pushing for not X, and then you get X, actually. What I thought of immediately, though, when

1:25.2

you brought up this topic of reverse psychology was a term that is used a lot by psychologists that's called reactance theory have you heard of reactants yeah bob chaldini has written at length about reactants and it's a concept that really really resonated with me but i'd rather you explain it than me. Okay. So Jack Brem was a psychologist who,

1:46.3

it was 1960s, had this theory of psychological reactants. And basically the idea was that individuals

1:52.6

have a need for autonomy, a need to do things their way. And the feeling of encroachment upon that,

...

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