738 - Signal-Based Selling: Aligning Marketing and Sales Efforts, with Alan Zhao

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 1 May 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Collin Mitchell and Alan Zhao from Warmly dive into the world of revenue orchestration and the challenges of engaging prospects at the right time. They discuss the importance of aligning sales and marketing efforts, emphasizing the need for quality engagement over quantity. The hosts highlight the significance of signal-based selling and leveraging website traffic to enhance conversion rates. They also touch on the evolving landscape of sales and marketing post-2020, emphasizing the shift towards warm approaches for better results.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Alan Zhao (Co-Founder, Warmly)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome back to sales transformation brought to you by Leadium. We've got
0:05.3	Alan Dow back on the show. Today we're diving into revenue
0:08.8	orchestration and the power of signal-based selling. Colin, the floor is yours.
0:15.7	All right, welcome back to another episode of sales transformation
0:19.2	brought to you by Leadium.
0:20.4	I'm your host Colin Mitchell, and we've got Alanzo back on the show. He's the co-founder of Warmly. The last time we had
0:27.0	Alan on we talked a little bit about all of the pivots that Warmly has made and the story behind what has made warmly go in the direction that they are
0:38.8	with this idea of warm outbound and today we're going to dig a little bit deeper into revenue
0:43.6	orchestration and what that means. Alan welcome back to the show how you doing.
0:46.8	I'm doing well thank you for having me on again. Yeah for anybody who missed
0:51.4	the first episode that we had you on do you want to give us just a little bit of background on yourself and then we'll dig into today's topic?
0:58.0	Yep, so I was, I'm one of the co-founder. I started off as one of the engineers
1:04.3	and then became CTO and moved around a lot internally
1:07.2	within the company in various roles from sales, SDR,
1:10.6	a CSM, to nowudam Head of Market.
1:16.0	And the last time we had you on,
1:19.5	we talked about this problem that you as have taken on to solve
1:23.4	where you actually worked within Warmly as an SDR
1:27.4	and the biggest problem that you found
1:30.4	was when it was the right time to engage with prospects.
1:35.8	And so today we're gonna talk a little bit
1:38.6	about revenue orchestration for, you know,
	...

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