Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

All right, hey guys, welcome back to the podcast this week.

I'm so glad that you're here with me. Thanks for jumping on today. I'm so happy to be here. No better place to be at 8 a.m. Better than the carpool line. That's for fair. Better than the carpool line. You've got tea.

Back to school, seeds, in germs, all the things happening. Yes. So my two kids, I have a fourth grader and a first grader. And, you know, that back to school week, it's my week that I get a bug almost every year. And sometimes I can fight it off. And this year, she's really aggressive. But this is day two. And I have a voice, so I'm really happy. So bear with me,

everyone. If my voice cuts out, I'm not going through puberty. I am determined to talk to Ashley

today, regardless of this frog in my throat. We're going to make it happen. I think everyone who's

listening that has kids can attest and agree that it is part of the back-to-school crud. So you've got a heck of a story. I came across your story through a mutual friend. I got to sample some of your products. And I just love the why and the how of how things come together. So let's go back to the beginning. Tell me about the foundations of the product.

How did you come up with the idea?

And I mean, it's like a, it's a balzy move for anyone to start a business,

but it's a ballsy move for anybody to start manufacturing a product that doesn't exist currently.

So take me back.

How did this all start?

Very much.

So I was a new mom in leggings all the time. It was actually COVID years. And I really find that working out can be my like piece. So I was running sometimes with a stroller. And then once you're like exercising, you find yourself in leggings kind of all day. So I was running, sometimes with a stroller, and then once you're like exercising, you find

yourself in leggings kind of all day. So I was wearing leggings all day, like billions of women.

I mean, being a mom is a workout alone. So anyways, we're in leggings a lot. And I was pretty

sick of the fact that there was no organic cotton undy. Honestly, no undy at all. That was truly no show. I'm a grown woman. I'm not

going to be going commando in any pant. Thank you very much. So I had this kind of like idea.

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