734. How to Make More Sales in January (Using Only What You Already Have)
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 18 December 2025
⏱️ 34 minutes
🧾️ Download transcript
Summary
January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and double down on to start 2026 with momentum.
In This Episode, You’ll Learn:
00:00 The biggest mistake product owners make when sales dip.
04:15 How being known for one thing leads to faster growth.
06:30 Proof that simple products can sell year-round with the right strategy.
09:00 How to continue to sell your products throughout the year.
13:15 How to identify what product to focus on using sales data.
20:30 Ways to reposition products for the New Year (without reinventing them).
24:45 Tips to create January-ready offers using bundles and kits.
27:30 4-week promotion plan to drive January sales.
Resources + Links
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Transcript
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| 0:00.0 | Have you heard about the J months, especially if you're a product-based business owner? So the J-months are notoriously the slow months, January, June, and July. Hence, Christmas in July because Jeff Bezos and Amazon decided, hey, we need to sell more stuff in July. And this is how we do it. We call it Christmas in July. So yes, we are about to roll in to a J-month, January, and it does not have to be slow for you. |
| 0:22.9 | In fact, you can create consistent sales. |
| 0:25.0 | You can make sales every single day and it can be a highly profitable month for you. |
| 0:29.5 | And that's what we're going to dive into in this episode, how you can have a profitable |
| 0:34.3 | month without adding anything new to your business. |
| 0:39.7 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. |
| 0:43.7 | I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:48.0 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:52.6 | Whether they are makers, manufacturers, |
| 0:54.7 | artists, or food and beverage businesses, I have spent so many hours studying it all. I've |
| 0:59.3 | discovered what makes them successful, what mistakes they could have avoided. How did they turn |
| 1:03.1 | their ideas into successful business? And what are the strategies that they have used to make |
| 1:08.0 | more sales and be discovered by more customers? And this is what this show is all about. |
| 1:12.9 | Whether you're just starting out or you're looking to become a million-dollar product boss, |
| 1:16.4 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:20.4 | All you need is the right mindset, a little courage, strategy, and support, |
| 1:24.7 | and you too can be the next million- dollar product boss. Let's do this. |
| 1:31.3 | Hey, hey, welcome to the product boss podcast. I'm Jacqueline Snyder. I am your go-to business |
| 1:35.9 | expert and mentor in all things product-based business. So it doesn't matter what you sell or where |
| 1:41.9 | you sell it. If you make and sell physical products and you |
| 1:44.3 | can be selling them anywhere like Amazon, Etsy, in-person markets, online direct-to-consumer, |
| 1:50.2 | wholesale, on marketplaces. The business strategies that we teach you in these episodes works across |
... |
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