734 - Campus Visit: The Ultimate Sales Indicator, with Carl Cox

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 22 April 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Colin and Carl delve into the world of strategic planning and key performance indicators (KPIs). They discuss the importance of focusing on essential strategies that have a significant impact on outcomes, using the Pareto principle to streamline the planning process. Carl shares a compelling story about finding the most crucial KPI, emphasizing the concept of a "campus visit" as a leading indicator for success in various organizations.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Carl Cox (CEO, 40 Strategy)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome back to sales transformation brought to you by Leadium. In this episode we have
0:05.5	Carl Cox joining us to discuss the importance of finding your most important KPI.
0:10.1	Get ready to uncover the key indicators that drive success in your business.
0:14.1	Holland, the floor is yours.
0:17.1	All right, welcome back to another episode of Sales Transformation brought to you by Liedium.
0:23.4	I'm your host, Colin Mitchell, and today I've got Carl J Cox on.
0:27.5	He's the author of Stuck at CEO.
0:29.6	He's also the CEO of 40 Strategy.
0:32.3	We recently had Carl on the show
0:34.1	where we talked about what KPI you should focus on.
0:37.4	Lots of good nuggets there.
0:38.6	Definitely recommend you checking it out.
0:40.4	We'll drop the link in the show notes. For anybody who may have missed the first episode,
0:44.8	Carl, just give us a little bit of background on yourself.
0:47.1	Yeah, once again, CEO of 40 Strategy and why we're called 40 Strategies is most people only spend about 2% other time on
0:54.0	strategy which is about equivalent to 40 hours per year so take a look at us
0:57.8	when you're trying to be a little bit more effective with those 40 hours so
1:00.6	basically that's the key thing. Two, my experience has been primarily within companies.
1:06.0	I've been with seven different companies gone from 2X to 7X in scale.
1:10.0	And so I've had a lot of rapid growth within that, managed every functional department within a company, and just been fortunate enough to been trained by Fortune 500 executives and primarily been applying that to small to medium size businesses throughout my career, and it just had a lot of fun going through that process.
1:25.4	I'm really excited today, Colin, what we're going to talk about to carry on from the previous episode of talking about leading indicators to lagging indicators,
1:34.0	this next one is a fun one.
	...

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