731. What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 27 November 2025
⏱️ 31 minutes
🧾️ Download transcript
Summary
You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor cost that goes into each product. Get ready to clean up your margins, pay yourself, and reinvest with confidence.
In This Episode, You’ll Learn:
00:00 Why seeing sales but not money in the bank is happening to so many makers.
04:00 Where most money leaks start in product businesses.
08:00 How to price so the product can actually bear its costs.
12:30 What to do when your market doesn’t match your price.
15:00 Why selling in the “easy” places might be sabotaging profit long term.
19:00 Math trick to price for wholesale and retail.
21:30 How do you increase average order value?
23:30 Why a free shipping threshold beats sitewide free shipping for most businesses.
25:45 The 10-week plan to lower costs and pay yourself.
Resources + Links
Book a FREE STRATEGY SESSION with our team HERE
The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.
Get business tips sent right to your inbox - join the newsletter!
Follow
Jacqueline on IG: @theproductboss
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Let me tell you about something that really messed with my head lately. |
| 0:03.6 | It was a conversation I was having with a student and we were going back and forth. |
| 0:07.7 | Now, she has, we're going to call her Melissa just for the sake of the show, okay? |
| 0:12.4 | And she has someone who's doubled her revenue year over year since last year. |
| 0:16.6 | In fact, she's got some really big deals happening right now with major brands. |
| 0:21.9 | Okay. |
| 0:22.7 | Amazing opportunities coming her way. |
| 0:24.9 | And she's had her best months yet. |
| 0:27.9 | But here's the part that's really messing with my head and messing with her head. |
| 0:32.4 | She's like, where's the money? |
| 0:34.3 | Because when she looks at her bank account, there's nothing left in the bank and there's nothing left to pay her. It's not like she's paying herself out a ton of money and there's nothing left in the bank. She's not paying herself and there's nothing left in the bank. So one of the things that we're going to talk about today in this episode is how do we fix that? Right. How do we look at your numbers? How do we make sure that not only are you making |
| 0:55.1 | sales and growing your business, but you also get to earn. You get to save. You get to make |
| 1:00.7 | enough money to keep for you. To pay yourself good money because my friends, you deserve it. |
| 1:05.3 | To have in the bank to reinvest back into the business, to have enough save for taxes. |
| 1:10.0 | Because when you pay taxes, |
| 1:11.1 | it means you're making money, right? So that's what we're going to dig into in today's |
| 1:15.4 | episode. Hi, I'm Jacqueline Snyder and this is the product boss podcast. I've helped launch |
| 1:22.2 | and grow thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 1:27.0 | I've seen behind the scenes of businesses just like yours. |
| 1:30.5 | Whether they are makers, manufacturers, artists, |
| 1:33.0 | or food and beverage businesses, |
| 1:34.5 | I have spent so many hours studying it all. |
... |
Transcript will be available on the free plan in 9 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Jacqueline Snyder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Jacqueline Snyder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.