730. Why Scattered Products Kill Repeat Sales (and What to Do Instead)
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 20 November 2025
⏱️ 32 minutes
🧾️ Download transcript
Summary
Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how to position your best sellers across Etsy, markets, and more. Get ready to simplify your shop and watch your sales grow.
In This Episode, You’ll Learn:
00:00 Why customers bounce when your categories are scattered.
05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels.
08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist.
13:15 How to use sales data from the last 6–12 months to identify best sellers.
17:45 Where sells best, website vs. Etsy vs. markets?
19:30 Can a 90-year-old tell what you sell in three seconds?
23:00 Your next steps to go from scattered to stand out in the next 90 days.
Resources + Links
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Transcript
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| 0:00.0 | Have you ever walked into a store or maybe you've landed on a website and you have no idea |
| 0:05.2 | what they sell? Imagine walking into a store like, you know, this big box store is like Ross or |
| 0:10.5 | home goods and you walk in and you're like, there are so many things in the store. I don't even |
| 0:14.7 | know where to go or what to choose. Or maybe just maybe you've landed on a website and the website |
| 0:19.6 | just kind of has a whole bunch of stuff. |
| 0:22.1 | That's how customers feel when your categories are scattered, when what you sell is scattered and |
| 0:28.0 | they don't know what to buy from you. Hey, I'm Jacqueline Snyder. I am the host of the product |
| 0:33.0 | boss podcast. We help people who make and sell things, sell more, get easier marketing, and really |
| 0:38.7 | grow their businesses. Hi, I'm Jacqueline Snyder, and this is the product boss podcast. I've |
| 0:45.9 | helped launch and grow thousands of product-based businesses, even one of my own. And over the last |
| 0:50.6 | 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:54.6 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent so |
| 0:59.6 | many hours studying it all. |
| 1:01.1 | I've discovered what makes them successful, what mistakes they could have avoided. |
| 1:04.3 | How did they turn their ideas into successful business? |
| 1:07.4 | And what are the strategies that they have used to make more sales and be discovered by |
| 1:11.5 | more customers? And this is what this show is all about. Whether you're just starting out or you're |
| 1:16.2 | looking to become a million dollar product boss, I'm here to give you the permission to chase |
| 1:20.3 | your dreams, no matter how big or small. All you need is the right mindset, a little courage, strategy, |
| 1:25.9 | and support. And you too can be the next |
| 1:28.2 | million dollar product boss. Let's do this. |
| 1:33.5 | I've been coaching for 20 years in this industry, and I've coached all sorts of product-based |
... |
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