731 - Aligning Sales, Marketing, and Finance for Business Success, with Kate O'Neil

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 15 April 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kate O'Neil and Collin Mitchell discuss the importance of alignment between sales, marketing, and finance in a business. Kate emphasizes the need for these departments to work together and share information to achieve the company's goals. Mitchell and guest Kate O'Neill, CEO of Teeming, also discuss the impact of financial models on sales and marketing goals and the consequences of not aligning these areas. They also highlight the changing landscape where finance is playing a bigger role in running the business.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Kate O'Neil (CEO, Teaming)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome back to another episode of Sales Transformation brought to you by Leadium.
0:05.0	In today's episode we have Kate O'Neill, CEO of Teaming, joining us once again to discuss the importance of alignment between sales, marketing, and finance.
0:14.0	Toome in to gain valuable knowledge on creating synergy within your organization.
0:18.0	Colin, back to you.
0:20.0	All right, welcome back to another episode of sales transformation brought to you by Lydium.
0:25.6	I'm your host, Colin Mitchell, and today we've got Kate O'Neill on the show.
0:29.1	She's the CEO over at Teaming.
0:30.8	Kate, welcome to the show. Welcome back to the show. I do agree. Another thing that I would say that helps create alignment is sales and marketing's relationship with finance. I didn't know that companies didn't do this and
0:47.4	it shocked me when I found out. There is a financial model that is for pretty much any company, unless you're tiny I guess, maybe,
0:59.0	but any company has a financial model. They in how they're
1:04.0	their operating expenses are, right?
1:05.8	And then they know, and they model in growth
1:08.6	in how they're going to manage cash
1:12.1	in and out of the business.
1:14.1	And so I am shocked, have been shocked to find out
1:18.2	that some companies have a financial model over here
1:22.0	and then sales and marketing goals over here and they don't and I'm
1:27.8	I'm using hands but it's separate I'm showing separate hands
1:32.4	where they don't marry those things and neither informs the other and that is like
1:40.1	that you can never win with that.
1:44.0	You know, like your, the goal is never going to be right
1:48.0	and the cash is never going to be right,
	...

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