Welcome to another episode of Sales Transformation brought to you by Leadium.

Today we are joined once again by Lloyd Lobo. In this episode Lobo will be sharing

his insights on building a community-led growth strategy, Colin, take it away.

All right, welcome to another episode of Sales Transformation brought to you by Leadium.

I'm your host Colin Mitchell, and today I've got Lloyd Loebobo on the show. He's the co-founder of a FinTech company called Boast, and he's also the Wall Street Journal bestseller of grassroots to greatness. Yeah, and your you know first you know handful of customers

you know that founder to founder you know sort of approach can be super effective right because they get it right they've been there before

maybe they're a little bit further along than you but but they understand where you're at you know and

and also can be some of your best customers because they're willing to give you a pretty candid feedback about stuff,

which is super valuable in a lot of cases in the early days more valuable than even paying customers.

Exactly, exactly. So here's like actually how we did it

because when we started, so we were selling

very obscure product to a niche, right?

So we're basically globally hundreds of billions of dollars are

provided in funding for innovation and product development and R&D to

businesses by the governments like US government gives 10 billion every year,

Canadian government gives like 3.5 billion,

but it's a cumbersome application process.

It's prone to frustrating audits

and it takes a long time to get the money.

So we said we'll automate this process and so we started by reaching out to oil and gas, construction

manufacturing and none of them would talk to us.

And you know when you're looking back, actually,

...