730: $1,000 a Month with Passive Digital Products

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 26 March 2026

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

A guest early on in the Side Hustle Show said this: "Why am I more excited to make $5 passively than I am to make $5,000 actively?" And whether or not that is true in your case, it is a line that stuck with me because that $5 can scale. The $5,000 usually can’t. Chelsea Shelton is a former elementary school teacher, a mom of three, and a digital products coach at Gold City Ventures, the same program co-founded by Cody Berman, who previously shared how he built a $1,000/month Etsy shop from scratch in Episode 665. She took the Gold City Ventures course during maternity leave, decided to stay home, and threw herself into selling digital products on Etsy. Within 3 months, she hit 1,000 sales. Today, her shop brings in $1,000 to $1,200 a month largely on autopilot, and she spends much of her time coaching other sellers through the same process. (Learn how to start your own Etsy digital products business with Gold City Ventures.) Tune in to Episode 730 of the Side Hustle Show to learn: how to find products people are already searching for before you ever open Canva what listing best practices drive clicks and sales on Etsy how Chelsea earns passive income across multiple platforms with the same products Full Show Notes: $1,000 a Month with Passive Digital Products New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠Gusto⁠ — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses! About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Transcript

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0:00.0	If you're selling online or out of a storefront, you already know the challenge.
0:04.7	You're hoping people find your listing or you're waiting for them to walk in.
0:08.1	WhatNot flips that.
0:09.5	This is the live shopping platform that's exploding right now on WhatNot.
0:13.4	You go live and you sell directly to real people in real time.
0:17.2	They see what you've got.
0:18.4	They ask questions and they buy.
0:20.4	And what's crazy is
0:21.4	whatnot buyers spend more than an hour a day in the app. So whether it's beauty products,
0:26.5	collectibles, thrift store fines, electronics, even cookies. Sellers are building real
0:32.1	thriving businesses on whatnot. I've seen the rankings, I've seen the revenue numbers,
0:36.3	and the number of sellers making over a million dollars on WhatNot has doubled in the last year. Now is the time to give it a try for yourself. For a limited time, WhatNot will match your first $150 sold in the first month. Visit whatnot.com slash sell to start selling. That's W-H-A-T-N-O-T dot com slash sell. What-N-O-T-W-N-O-T-com slash sell.
1:02.2	A thousand bucks a month with passive digital products. A guest early on on the SideHuzzle show, he gave
1:08.2	me this line. He said, why am I more excited to make $5,000 passively than I am to make $5,000 actively? And whether or not that is true in your case, it is a line that stuck with me. It's this allure of creating something once, some type of asset that's not directly tied to your time and being able to get paid for that, because that $5 thing can scale where perhaps the $5,000 thing is a little more challenging to do that. Stick
1:31.3	around into... to your time and being able to get paid for that because that $5 thing can scale where perhaps the $5,000
1:29.3	thing is a little more challenging to do that.
1:31.1	Stick around in today's episode to learn how one mom has cracked the code of selling simple
1:35.6	digital products online on autopilot for the most part.
1:39.6	My guest is a former teacher, a mom of three, and a digital products coach from Gold City Ventures
1:47.0	Chelsea Shelton. Welcome to The Side Hustle Show. Thanks for having me. You bet. This one will be
1:52.9	a lot of fun because I guess the hard part about digital products is this speculative period of
1:58.9	you're putting in the time to create the thing only to
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