728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 6 November 2025
⏱️ 30 minutes
🧾️ Download transcript
Summary
Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, wholesale, markets, and more.
In This Episode, You’ll Learn:
00:00 Why plateaus happen (and why they’re a sign you’ve outgrown your old strategy.)
02:00 Reframing your mindset to make your next revenue goal a mile marker, not the finish line.
03:30 Are you making this mistake of being known for too many things?
09:00 Beware of pricing & offers that don’t scale (how to know your margins and raising AOV with bundles & upsells.)
12:30 How competing to be the “cheapest” is hurting your business.
14:20 The biggest marketing mistake I see business owners make (+ what to do instead.)
16:45 What to send instead of “newsletters” to actually get people to buy from your emails.
18:10 How to sell more through other people’s audiences (so you’re not dependent on your own following.)
20:00 How to upgrade your identity from Solopreneur to CEO.
22:15 How one of my students DOUBLED their revenue at markets with one change.
27:00 Your new mantra: “I’ve outgrown my old strategy, and I’m ready to lead the next version of me.” (and my business!)
Resources + Links
If you’ve been growing on your own and you’re craving consistent revenue, grounded strategy, and a supportive community of product-based founders, it might be time to explore The Collective.
This is where established product business owners come together to stabilize sales, simplify systems, and scale with confidence. Book a Collective Fitting Call. This is a conversation to see if The Collective is the right fit for you: no pressure, no push. Just clarity, insight, and an honest look at what’s next for your business.
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Follow
Jacqueline on IG: @theproductboss
Transcript
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| 0:00.0 | Today I'm going to show you why plateaus happen and how to break through those plateaus |
| 0:06.0 | without feeling like you're going to burn out by doing it, without feeling you have to add all |
| 0:10.7 | like so many more products, without feeling like you have to chase the algorithm thinking like, |
| 0:14.8 | oh, if I get more followers, maybe I'll break through it. Nope, that's not it. Okay. So let's get |
| 0:19.6 | into it. Hi, I'm Jacqueline Snyder, and this is |
| 0:24.5 | the product boss podcast. I've helped launch and grow thousands of product-based businesses, |
| 0:28.8 | even one of my own. And over the last 20 years, I've seen behind the scenes of businesses |
| 0:33.5 | just like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:38.7 | I have spent so many hours studying it all. I've discovered what makes them successful, what |
| 0:42.9 | mistakes they could have avoided. How did they turn their ideas into successful business? |
| 0:47.5 | And what are the strategies that they have used to make more sales and be discovered by more |
| 0:51.7 | customers? And this is what this show is all about. |
| 0:54.9 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:58.5 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:02.6 | All you need is the right mindset. |
| 1:04.5 | A little courage, strategy, and support. |
| 1:06.6 | And you too can be the next million dollar product boss. |
| 1:09.7 | Let's do this. |
| 1:13.5 | Hey, product bosses. Welcome back to another episode of the product boss podcast. I am your host, |
| 1:18.7 | your mentor, and your guide in all things product-based businesses. I'm Jacqueline Snyder, |
| 1:22.8 | and I help all sorts of product-based businesses grow their businesses through sales engines |
| 1:28.4 | and channels like Etsy, Amazon, wholesale, in-person markets, online through e-com, and even |
... |
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