727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 30 October 2025
⏱️ 30 minutes
🧾️ Download transcript
Summary
Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.
In This Episode, You’ll Learn:
00:00 The plan you need NOW to beat last-minute holiday stress and guesswork.
02:00 How to choose the top offers to go all in on for maximum profit.
04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more).
06:10 The truth about “up to 70% off” and smart discounting.
08:05 Week-by-week November plan to stay focused and on track.
10:00 Building a VIP early-access list that buys before the crowd.
12:10 Social and in-person tactics to grow your email list FAST.
14:00 Seeding demand: sneak peeks, social proof, urgency that converts.
16:20 Your email cadence playbook: how many, when, and what to say.
18:45 What to do AFTER Cyber Monday to boost sales.
20:10 How to set yourself up for momentum going into December.
22:00 How to serve customers shopping last minute (to boost more sales).
23:30 Ways to recognize and track gaps so you can sell more next time.
25:00 The “Keep it simple, seller” mindset to scale faster.
Resources + Links
🎁 Get your FREE Ultimate Black Friday Playbook HERE, the STEP-BY-STEP guide to a stress free, high profit holiday season!
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Jacqueline on IG: @theproductboss
Transcript
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| 0:00.0 | I want to start to think, what do I need to prep? What am I selling? Where am I selling it? |
| 0:04.7 | What needs to get prepared for that? Do I need to create graphics for these promotions? |
| 0:08.5 | Do I need to think about how I'm going to update product listings or descriptions, photos, banners? |
| 0:15.4 | What needs to be created so that you're ready to do this when you switch over to the holiday season. |
| 0:22.8 | Hi, I'm Jacqueline Snyder, and this is the product boss podcast. I've helped launch and grow |
| 0:27.7 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:32.1 | I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:38.4 | artists, or food and beverage businesses, I have spent so many hours studying it all. I've discovered what makes |
| 0:42.9 | them successful, what mistakes they could have avoided. How did they turn their ideas into |
| 0:47.3 | successful business? And what are the strategies that they have used to make more sales and be |
| 0:51.8 | discovered by more customers? And this is what this show is all |
| 0:55.4 | about. Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:59.4 | I'm here to give you the permission to chase your dreams, no matter how big or small. All you need |
| 1:04.3 | is the right mindset, a little courage, strategy, and support. And you too can be the next |
| 1:09.2 | million dollar product boss. Let's do this. |
| 1:14.2 | Hey, hey, product bosses. Well, welcome back to another episode of the product boss podcast. |
| 1:18.4 | And let me ask you a question. What if this year you didn't wait until November 20th to create |
| 1:23.5 | your holiday promotions? What if this year, when you're listening to this, and it landed in |
| 1:28.4 | your earbuds at the perfect time, was the right time to create your holiday sales plan? |
| 1:34.4 | Welcome back. I'm Jacqueline Snyder, and I am your host and your mentor for all things |
| 1:38.8 | product-based businesses. So no matter what you're selling, no matter where you are in the world, |
| 1:43.4 | I help you build sustainable businesses so that you can sell your beautiful, |
... |
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