Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

Kinsey, I'm so excited that you're here and we are about to have this conversation because

I think that you and I have a unique vantage point to work with so many retailers and see

the industry from a certain angle and what most retailers that are successful have in common.

So we've got lots of angles to dive into today.

But before we do, take me back.

You've been doing this for a while.

Just the whole marketing agency, starting as a virtual assistant,

you've been inside of a lot of businesses.

Give me the evolution of where you started

and why you wanted to jump into this side of the industry.

Well, it actually started even longer ago

when I started my boutique.

And after running it for eight years and reaching burnout, I got to a point where I was like,

I can't do this anymore.

And I ended up selling.

And that's a whole another story.

...