725. What to Do NOW So You’re Ready by Black Friday
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 16 October 2025
⏱️ 11 minutes
🧾️ Download transcript
Summary
Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I’m breaking them down for you right here.
You’ll learn how to focus on what’s already working, how to get in front of other people’s audiences (my secret OPA method), and how to make more money from every single customer you already have. Plus, I’m giving you mindset shifts to help you lead your business through the season with confidence and clarity.
In This Episode, You’ll Learn:
00:00 Why October is the month that separates the businesses that sell vs struggle.
03:34 The holiday readiness framework.
05:00 How to get in front of other people's audiences (without ads.)
06:15 How to sell MORE to people who are already buying.
07:30 Turn your best selling product into a profit engine.
08:45 The ONE thing for you to focus on this week.
Resources + Links
The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.
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Jacqueline on IG: @theproductboss
Transcript
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| 0:00.0 | Are you wondering what you should be doing right now in October so that you're ready for Black Friday? |
| 0:06.4 | Maybe you sell at in-person markets. |
| 0:08.4 | Maybe you're on Etsy or you sell on e-commerce and Shopify or Amazon. |
| 0:13.2 | Maybe you're even in a few local boutiques or finally getting into wholesale. |
| 0:17.6 | No matter what you sell, candles, jewelry, bake goods, |
| 0:21.6 | stationary, kids products, apparel or art, this episode is for you. Because what you do right now in |
| 0:29.0 | October is what determines how much money you'll make by the end of the year. And if you're |
| 0:34.7 | feeling behind or if sales have been slow, don't worry. I'm going to walk you |
| 0:39.1 | through exactly what to focus on so that you can step into the season with clarity, momentum, |
| 0:45.2 | and support. Stay with me. Because by the end of this episode, you'll know exactly how to create |
| 0:51.0 | a profitable Black Friday season without having to grow a single new follower. |
| 0:57.2 | Oh my goodness. No social media. Thank goodness. So let's dive in. |
| 1:02.7 | Hi, I'm Jacqueline Snyder. And this is the product boss podcast. I've helped launch and grow |
| 1:07.6 | thousands of product-based businesses, even one of my own. |
| 1:15.4 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent |
| 1:20.2 | so many hours studying it all. |
| 1:22.0 | I've discovered what makes them successful, what mistakes they could have avoided, how did |
| 1:25.5 | they turn their ideas into successful business? |
| 1:28.3 | And what are the strategies that they have used to make more sales and be discovered by more customers? |
| 1:33.3 | And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:43.3 | All you need is the right |
| 1:44.7 | mindset, a little courage, strategy, and support. And you too can be the next million dollar |
... |
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