722 - Sales and Marketing Alignment: The Key to Revenue Success, with Kate O'Neil

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 26 February 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, host Colin Mitchell interviews Kate O'Neil, CEO of Teeming, about her journey from sales to marketing. They discuss the challenges and pressures of sales, the lack of diversity in the sales industry, and the importance of aligning sales and marketing teams. Kate shares her insights on how sales and marketing can work together more effectively to achieve revenue goals.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Kate O'Neil (CEO, Teaming)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome to Sales Transformation.
0:03.0	In this episode, Colin sits down with Kate O'Neill CEO Teaming to discuss her journey from
0:08.0	sales to marketing and the importance of alignment between sales and marketing teams.
0:12.3	Colin, the mic is yours.
0:14.4	All right, welcome to another episode of sales transformation brought to you by
0:20.4	Liedium. I'm your host Colin Mitchell and today we've got Kate
0:23.7	O'Neill on the show. She is the CEO over at Teaming. Kate, welcome to the show. How you
0:28.1	doing? Thank you so much for having me Colin, appreciate it. Yeah, we just kind of met recently on the LinkedIn platform and you
0:37.8	jumped right in and here we are. Here we are. I yeah I love following along and and seeing your content and so yeah I'm excited to chat.
0:51.9	Yeah well give us a little bit of background. I'm excited to chat. Yeah.
0:52.8	Well, give us a little bit of background on yourself.
0:56.8	Just kind of your journey.
0:57.6	I know you have, we talked a little bit before here
1:00.2	and kind of, I think your transition from sales to marketing probably be
1:04.0	pretty interesting and then we'll kind of go from there. Yeah that sounds great. I
1:08.6	started my career I was probably one of the last, I think it's coming back around in popularity, but I
1:16.7	when I graduated from college, I was accepted into a sales training program.
1:20.7	It was three months of classroom style training and then another three months of like co-selling.
1:29.2	Yeah, if that makes sense with your manager every call every email was reviewed right all that we did we sold
1:36.2	leads basically you know actually the company is still a great company it's called
1:41.5	Tech Target if you're familiar with it. I'm sure some sales people are. They have they have really I think really great program still. But that was in 2008.
1:53.6	And so I was never a BDR, if that makes sense.
	...

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