72. Speaking Your Brand for Your Product with Carol Cox
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 7 February 2019
⏱️ 40 minutes
🧾️ Download transcript
Summary
When you get down to the nitty gritty your product and your brand - what is your message? Are you "speaking your brand" when you show up in people’s Instagram feeds or email inbox? How does your product speak to them? In this episode, we are joined with Carol Cox of Speaking Your Brand. She is amazing at breaking down how to construct a brand message and making it connect (and memorable) for your customers, as well as investors and wholesale buyers.
Connect with Carol:
Carol's Podcast "Speaking Your Brand"
Carol's free download with this episode:
https://www.speakingyourbrand.com/productboss
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Links mentioned:
Support MilkBliss on Kickstarter
Books: Traction and Get a Grip
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Connect with us on Instagram: @theproductboss
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Spend the day with us Planning Like a Product Boss. It's a virtual day where Jacqueline and Minna coach you to a Big 30-Day Goal, alongside fellow product business owners. Walk away with a 30-Day Action Plan. Sign up today at: www.theproductboss.com/planning.
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Minna's company Lil' Labels
Jacqueline's company Designer Consulting Co-Op
Transcript
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| 0:00.0 | Welcome to the Product Boss Podcast, where we help product-based businesses grow their |
| 0:09.2 | sales and improve their strategies. |
| 0:12.0 | Hey everyone, I want to introduce you to my co-host and Viz Bestie, |
| 0:18.0 | Mina Kula CITA, an Amazon guru that has built a multisix-figure product-based business. |
| 0:24.0 | In introducing the other half of the product boss, Jacqueline Snyder, |
| 0:28.0 | she has helped launch and grow over 500 fashion apparel and accessory brands even one of her own. |
| 0:36.0 | And together we share our inventory of secret weapons that will help you dig deep and do the work it takes. |
| 0:44.0 | Are you ready? Let's build together. |
| 0:47.0 | Hey everyone and welcome to another episode of the Product Boss Podcast. |
| 0:53.2 | I'm your host, Jacqueline Snyder with my brilliant co-host |
| 0:56.5 | Meena Kumlo Situp. |
| 0:57.9 | Hey, Mina. |
| 0:58.6 | Hey, Jacqueline. |
| 1:00.0 | So today we are so excited. |
| 1:01.3 | We are joined by a guest. have Carol Cox of speaking your brand. |
| 1:05.6 | Welcome to the podcast Carol. |
| 1:07.2 | Thank you so much Jacqueline Amina for having me. I'm excited about this. I remember when you all |
| 1:11.2 | launched the podcast and I was and I was really |
| 1:13.8 | excited when you did that so I'm honored to be a guest now. We are so excited that you're |
| 1:17.7 | here. We have met Carol in person at events so she is a friend and really a mentor and someone that we listen to you |
| 1:25.6 | because you have a podcast that we love and translate and we are so excited to have you on |
| 1:30.4 | because we'd love for you to speak to our product bosses about really |
... |
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