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The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

714. You Don’t Need an Audience to Build a Million-Dollar Product Business

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8912 Ratings

🗓️ 4 August 2025

⏱️ 29 minutes

🧾️ Download transcript

Summary

Welcome back, Product Bosses! I know so many of you are out there asking yourselves, “How can I grow this business if I don’t have a big following?” Trust me, I hear this all the time—and I’m here to tell you that you do not need a huge audience to build a successful product-based business. In this re-air of one of our most-loved episodes, I share the story of how I launched my brand, Cuffs Couture, with no social media and no email list—and still turned it into a six-figure success.

What changed everything for me? Learning to get in front of other people’s audiences. In this episode, I’ll walk you through how you can do the same—whether that’s selling on Amazon, at in-person markets, or to wholesale accounts. These are all visibility channels that already come with built-in customers ready to buy. I also talk about why relying on “free” social media isn’t always the smartest path, and how to create a strategy that doesn’t rely on going viral.

So if you’ve been feeling stuck or discouraged about your follower count, this one’s for you. You can still build a thriving business—and I’ll show you how to start exactly where you are.

Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine (MSM). Since the original airing of this episode, this program has been updated to be called The Sales Accelerator. 

Resources:

  • If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes
  • Join our mailing list for access to additional training and support to turn your business into the best it can be.
  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:


Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more


Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order! 

Click here to shop now!

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow

0:07.6

thousands of product-based businesses, even one of my own. And over the last 20 years,

0:12.6

I've seen behind the scenes of businesses just like yours. Whether they are makers,

0:17.9

manufacturers, artists, or food and beverage businesses, I have spent

0:21.6

so many hours studying it all. I've discovered what makes them successful, what mistakes they

0:27.5

could have avoided, how did they turn their ideas into successful business, and what are the

0:33.0

strategies that they have used to make more sales and be discovered by more customers. And this is what this

0:39.3

show is all about. Whether you're just starting out or you're looking to become a million

0:43.7

dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or

0:49.1

small. All you need is the right mindset, a little courage, strategy, and support, and you too can be the next

0:56.3

million dollar product boss. Let's do this. Oh my goodness, friends. If you are anything like me,

1:03.2

you've probably spent more time running errands than running your business. Am I right? Like,

1:06.8

everything needs something. We got to run around. And I knew that this was like a major issue from me back in the day, which is why I decided to get help where I could. And I decided to let Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands and having to run out and get more almond milk from my lotches. Rather, I was like, you know what? We're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, you can get groceries and essentials delivered in as fast as an hour, so you can focus on growing your business without sacrificing a meal. Plus, less stress, and more focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've been able to get the packaging, like the gift bag and the gift like, hello, Sephora, delivered to my house while I was in the middle of coaching sessions so that I could have the present, right? It's like having a personal assistant without having a personal assistant.

2:04.1

So if you want to do what I do and get the help where you can, you can try it now if you head

2:09.0

to the product boss.com slash instacart. Hey, hey, product bosses. Okay, really, really quick,

2:15.0

are you spending more time making all your products or maybe

2:17.9

packaging your boxes than actually growing your business? I know. Okay, so if you've ever wished

2:22.8

that someone would just tell you exactly what works when it comes to scaling your product brand

2:26.4

into real money, right? Like good profit and making sales and growing this business I know you've dreamed

2:32.6

up, then I have something really special for you. I pulled together a special bundle of our top podcast episodes that every

2:40.3

product-based business needs to hear. So think of this as your shortcut straight to the strategies that

2:45.0

help you grow your sales, build a brand at last, and avoid that burnout that no one is actually

...

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