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The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

713. Ask Jacq: How to Turn Market Shoppers Into Repeat Online Buyers | Q&A

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8 • 912 Ratings

🗓️ 31 July 2025

⏱️ 9 minutes

🧾️ Download transcript

Summary

Hey there, Product Bosses! In this episode of the Ask Jacq Series, I’m answering a hot question from one of my students who absolutely dominates at her local farmer’s markets—making $3,000 in just four hours—but can’t get those happy shoppers to buy online. Sound familiar? Whether it’s due to product challenges (like meltable body butters in summer heat) or a website that’s just not converting, we dig into what’s really going on and what you can do to shift from one-time market sales to recurring online revenue.

We talk through how to nurture those leads, and why your website needs to pass the “grandma test” in order to convert. From simplifying customer expectations to improving messaging clarity, this episode is packed with ideas to help you bridge the gap between in-person connection and online convenience.

If you’re a product-based business owner who sells at markets, pop-ups, or in-person events and you want to grow your online store, tune in now. I’ll show you how to meet your customers where they are—and guide them right into your virtual checkout.

Resources:

  • If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes
  • Join our mailing list for access to additional training and support to turn your business into the best it can be.
  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:


Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more


Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order! 

Click here to shop now!

Transcript

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0:00.0

Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow

0:07.6

thousands of product-based businesses, even one of my own. And over the last 20 years,

0:12.6

I've seen behind the scenes of businesses just like yours. Whether they are makers,

0:17.9

manufacturers, artists, or food and beverage businesses, I have spent so many

0:22.4

hours studying it all. I've discovered what makes them successful, what mistakes they could have

0:27.8

avoided, how did they turn their ideas into successful business, and what are the strategies

0:33.3

that they have used to make more sales and be discovered by more customers. And this is what this show

0:39.6

is all about. Whether you're just starting out or you're looking to become a million dollar product boss,

0:44.9

I'm here to give you the permission to chase your dreams, no matter how big or small. All you need

0:50.9

is the right mindset, a little courage, strategy, and support, and you too can be

0:55.8

the next million dollar product boss. Let's do this.

1:00.6

Oh my goodness, friends. If you are anything like me, you've probably spent more time running

1:04.8

errands than running your business. Am I right? Like everything needs something. We got to run

1:09.0

around. And I knew that this was like a major issue from me back in the day, which is why I decided to get help where I could. And I decided to let Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands and having to run out and get more almond milk from my lachase. Rather, I was like, you know what? We're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, you can get groceries and essentials delivered in as fast as an hour so you can focus on growing your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've been able to get the packaging, like the gift bag and the gift like, hello, Sephora, delivered to my house while I was in the middle of coaching sessions so that I could have the present, right? It's like having a personal assistant without having a personal assistant.

2:04.2

So if you want to do what I do and get the help where you can, you can try it now if you head

2:09.1

to the product boss.com slash instacart. Hey, hey, product bosses. Okay, really, really quick.

2:15.1

Are you spending more time making all your products or maybe

2:18.0

packaging your boxes than actually growing your business? I know. Okay, so if you've ever wished

2:22.9

that someone would just tell you exactly what works when it comes to scaling your product brand

2:26.5

into real money, right? Like good profit and making sales and growing this business I know

2:32.3

you've dreamed up, then I have something really special for you. I pulled together a special bundle of our top podcast episodes that every

2:40.4

product-based business needs to hear. So think of this as your shortcut straight to the strategies that

...

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