Welcome to another episode of sales transformation brought to you by Lydium.

In today's episode, we have the legendary Dale Dupree back on the show to discuss the importance of building relationships in sales

and how to stand out from the competition.

Colin, the mic is yours.

All right, welcome to another episode of sales transformation brought to you by

leadium. I'm your host Colin Mitchell and we've got the legendary Dale Dupree back on the show again.

I mean I think the thing that's kind of resonating is that and it's interesting that people

sit on two sides of the fence about this that people buy from you know people

they know like or trust you know but the reality is like I hear it all the time people people are not

buying on price a lot of times they're willing to spend more if they feel like

it's somebody that they're more aligned with and that there's more trust established or you're the type of

seller that's going to tell them what they don't want to hear or tell them things that nobody

else is telling them in the sales process.

Those are the type of things that win relationships that last a long time

and earn the right to ask for the business where you know that's evidence that people buy from people, you know, and that's the one factor that's the most important thing.

So what are you doing to build that relationship or nurture it or in that sales process that could be making them go one way or another.

Yeah, it is.

So here's like, here's how I done this whole thing down as I looked at the way a

sales cycle typically worked and said cool so like we prospect by saying hi I do

this thing sell this thing, sell this thing, help with this thing, right?

And we pass a business car, we leave information,

you know, whatever the case, and from there, we start our cycle.

...