712. The Exact Steps I’d Take If I Launched a Product-Based Business Right Now
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 28 July 2025
⏱️ 31 minutes
🧾️ Download transcript
Summary
Welcome back, Product Bosses! Ever wonder what you should focus on first when starting your product-based business? In this re-aired favorite episode, I share the exact framework I’d use today if I were starting a brand-new business from scratch. After helping thousands of makers, manufacturers, and product creators over the years, I’ve seen the patterns that lead to success—and the common mistakes that slow people down.
We’re talking about what most people skip (and why it matters!), how to identify your ideal customer, validate your idea, create a scalable product, build a brand with lasting impact, and actually market your product before you ever try to sell it. Plus, I cover the 7 key phases of launching and growing a profitable product business—from “ideate it” to “grow it.”
If you’ve ever wondered, “Where do I start?” or “Am I missing something?”—this episode is the roadmap you’ve been waiting for. Plus I’m giving away my FREE Ultimate Checklist that will help you build and strengthen your Dream Product-Based Business. Listen in for more details.
Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine (MSM). Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.
Resources:
- Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
- If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
- Join our mailing list for access to additional training and support to turn your business into the best it can be.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:12.6 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:17.9 | manufacturers, artists, or food and beverage businesses, I have spent so many |
| 0:22.4 | hours studying it all. I've discovered what makes them successful, what mistakes they could have |
| 0:27.8 | avoided, how did they turn their ideas into successful business, and what are the strategies |
| 0:33.3 | that they have used to make more sales and be discovered by more customers. And this is what this show |
| 0:39.6 | is all about. Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:44.9 | I'm here to give you the permission to chase your dreams, no matter how big or small. All you need |
| 0:50.9 | is the right mindset, a little courage, strategy, and support, and you too can be the next million dollar product boss. |
| 0:58.1 | Let's do this. |
| 1:00.6 | Hey, hey, product bosses. |
| 1:01.9 | Okay, really, really quick. |
| 1:03.4 | Are you spending more time making all your products or maybe packaging your boxes than actually growing your business? |
| 1:09.5 | I know. |
| 1:10.2 | Okay, so if you've ever wished that |
| 1:11.4 | someone would just tell you exactly what works when it comes to scaling your product brand into |
| 1:15.4 | real money, right? Like good profit and making sales and growing this business I know you've dreamed |
| 1:21.0 | up, then I have something really special for you. I pulled together a special bundle of our |
| 1:25.8 | top podcast episodes that every product-based business |
| 1:29.6 | needs to hear. So think of this as your shortcut straight to the strategies that help you grow your |
| 1:34.0 | sales, build a brand at last, and avoid that burnout that no one is actually talking about enough. |
... |
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