4.8 • 912 Ratings
🗓️ 24 July 2025
⏱️ 14 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Hey there, Product Bosses! In today’s Ask Jacq Q&A, we’re diving into one of the biggest roadblocks for product-based business owners—pricing. Whether you’re worried about charging too much or finding customers who “get” your value, this episode is here to shift your mindset and show you what’s possible.
First, I chat with one of my longtime students turned Product-Boss coach who took her $1 cookies and turned them into a $100K+ business—all by shifting her pricing and confidence. We talk about how she reframed her brand as a luxury item, leaned into value-based pricing, and found creative ways to grow using wholesale deals and strategic partnerships.
Next, I answer a question from a designer who's getting resistance from customers around price. But here's the twist—those customers might not be her ideal audience. We unpack how to stop relying on feedback from friends and family and instead ask the right questions to connect with the people who will actually buy (and love!) your product at full price.
If you’ve ever second-guessed your pricing or felt pressure to keep it “affordable,” this episode will help you reframe, refocus, and price like the CEO you are.
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0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
0:12.6 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
0:17.9 | manufacturers, artists, or food and beverage businesses, I have spent so many |
0:22.4 | hours studying it all. I've discovered what makes them successful, what mistakes they could have |
0:27.8 | avoided, how did they turn their ideas into successful business, and what are the strategies |
0:33.3 | that they have used to make more sales and be discovered by more customers. And this is what this show |
0:39.6 | is all about. Whether you're just starting out or you're looking to become a million dollar product boss, |
0:44.9 | I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is |
0:51.1 | the right mindset, a little courage, strategy, and support, and you too can be |
0:55.8 | the next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything like |
1:02.7 | me, you probably spend more time running errands than running your business. Am I right? Like, |
1:06.7 | everything needs something. We got to run around. And I knew that this was like a major issue for me back in the day, which is why I decided to get help where I could. And I decided to let Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands and having to run out and get more almond milk from my lotches. Rather, I was like, you know what? We're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, you can get groceries and essentials delivered in as fast as an hour, so you can focus on growing your business without sacrificing a meal. Plus, less stress, a more focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've been able to get the packaging like the gift bag and the gift like, hello, Sephora, delivered to my house while I was in the middle of coaching sessions so that I could have the present right it's like having a personal assistant without having a personal assistant so if you |
2:04.6 | want to do what I do and get the help where you can you can try it now if you head to the product |
2:09.4 | boss dot com slash instacart hey hey product bosses okay really really quick are you spending more |
2:15.6 | time making all your products or maybe packaging your boxes than actually |
2:19.4 | growing your business? |
2:20.9 | I know. |
2:21.6 | Okay. |
2:21.9 | So if you've ever wished that someone would just tell you exactly what works when it comes to scaling |
2:25.5 | your product brand into real money, right? |
2:28.0 | Like good profit and making sales and growing this business I know you've dreamed up, |
... |
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