When you price a product high as a premium product, right? You're basically telling your marketplace,

I am a better value, a better quality than the competition you should buy me. But Amazon is not

just this magical place where you just get to find some product in China, go create a pretty logo,

throw it up there.

Price it higher than your competition.

Call yourself premium and then make a ton of money.

That's not how it works.

You're listening to another episode of selling on Amazon with Andy Isam.

In this episode, we're going to talk about the dangers of pricing your products too high on Amazon.

Now, if you've listened to some of my other podcast episodes, you've probably heard me talk a lot about being a premium product, a premium quality brand, pricing high, building products that are, you know, higher quality

than your competition so you can price higher than them in order to get a nice profit margin.

Because as we all know, having a higher profit margin makes life a whole lot easier.

You're able to do a lot more things.

You're able to spend more money on advertising, more money on product

development, more money on other types of marketing and things. However, there are some dangers

of pricing your products too high on Amazon. So we're going to talk about those in this episode.

First of all, Amazon is a very price sensitive marketplace. Amazon started out,

well, obviously they started out selling books and stuff, but they started out as, you know,

the true e-commerce giant a few years back as being the low price marketplace. I'm sure you've

probably experienced this at some point in your life where you were at a

store or retail store and you saw something, you didn't like the price and you had the thought to

yourself, I can buy it cheaper on Amazon. That was kind of how they built their empire was having a

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