Welcome to another episode of Sales Transformation brought to you by Leadium.

In today's episode, we have the legendary Dale Dupree back on the show to discuss his unique approach to sales and the importance of putting people before products.

Let's dive in. Colin, the mic is yours.

All right, welcome to another episode of sales transformation brought to you by Leadium. I'm your host Colin Mitchell and we've got the legendary Dale Dupree back on the show again

Dale for those who don't know who you are give us a little background.

Yo first and foremost thanks for having made back on the show.

My man Colin in the house here, one of the best podcasts I've never been around in my life.

And listen, that's like not coming as like brownie points that's like I've been on

over 350 podcasts in the last three years so that's like real talk you know Dale

Dupree is originally named the copy warrior for those who be that don't know me.

So people actually literally call me that for a very long time I spent 13 years in a very commoditized B to be sales space.

I turned it into some I turned it on its head and turn it into something that you know a lot of

people to this day still like they see it and it's like almost as if it never happened and the reason for

that is because it's almost unbelievable but not quite unbelievable right because that would just be silly. But I put people before products, I put relationships and community before commission checks. I put this whole notion of giving people better and more efficient experiences in front of pitches and

meeting requests and and really just dug into the human emotion and the

the makeup of a person what they care about more than anything else and ultimately how we can

drive a decision through emotion, drive a relationship based around emotion and ultimately create community from those things as the ultimate outcome instead of just banking them

like voter and you know crushing it as they say on the sale side of things.

What that led to is ultimately be me being completely displaced inside of organizations because I'm such a new coin,

but nobody really knew how to manage me or handle being my leader for the most part.

And I realized that I was probably pretty difficult myself as well to for the managers

although I did not a superstar manager at one point that I just why I regret not having

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