707 - The State of Outbound: Prospecting in a Crowded Market, with Ryan O'Hara

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 5 December 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Colin Mitchell discusses the state of outbound sales with guest Ryan O'Hara, CEO and founder of Pitchfire. They talk about the challenges of prospecting in today's competitive market, with statistics showing that the average person gets prospected 780 times a year. They discuss the decreasing response rates to cold emails and calls, and the need for sales reps to be creative and personalized in their outreach. They also highlight the importance of using the phone as a less competitive channel for outbound sales.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Ryan O'Hara (Founder and CEO, Pitchfire)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome back to another episode of Sales Transformation brought to you by Leadium.
0:06.0	In today's episode, Colin is joined by Ryan O'Hara, founder and CEO of Pitchfire, to discuss
0:11.7	the state of outbound prospecting. They dive into the challenges
0:15.2	of standing out in a crowded inbox, the increasing volume of prospecting and the importance
0:20.0	of personalization and getting results. Get ready for some eye-opening stats.
0:24.4	Holland, back to you.
0:27.6	All right, welcome back to another episode of sales transformation brought to you by Lydia. I'm I'm your host Colin Mitchell and today I've got my good friend Ryan O'Hara on today.
0:37.0	He's the CEO and founder over at Pitchfire.
0:40.0	Ryan for folks maybe don't know who you are give us a little background what's your story
0:45.1	Hi everyone so my name is Ryan O'Hara. I live in New Hampshire. I was originally the first business development rep at a company in Manchester, New
0:53.0	Hampshire called Dine. I work there, we got into tons of crazy accounts and
0:57.2	had lots of crazy antics at companies like Salesforce, Twitter, Netflix.
1:00.8	Go down every website that you use today today probably we were prospecting at that point
1:04.9	10 or 15 years ago moved out of that role into marketing and I was VP of marketing
1:10.9	at lead IQ for like I don't know like seven years almost I have a lot of marketing lead IQ for like, I don't know, like seven years almost.
1:13.9	I have a lot of gray hairs from it.
1:16.0	And now I'm starting pitchfire.
1:17.4	That's my backstory.
1:19.1	Somewhere there was like a montage and like, you know, I'm like weightlifting in the Soviet barns of forest
1:25.1	rocky forest stuff you know what I mean but that's the stuff that I do yeah well
1:30.3	short and sweet I like it but but you've obviously done some pretty creative stuff in your journey of prospecting.
1:39.0	And, you know, I think today we were going to talk just a little bit about the state of outbound. I think it's something that you and I obviously both keep a close eye on
	...

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