Today we've got back one of the first guests we ever had on the podcast, Tomer,

and he's going to talk about everything from PPC to TikTok launches,

to optimization, to packaging, and even how to do magic tricks when you're promoting your TikTok products.

How cool is that? Pretty cool, I think.

I'm going to see. Talk products. How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted and unrehears, organic conversation about serious strategies or serious sellers of any level in the e-commerce world. And back for the fifth time here on the podcast. We've got Tomer. Now,

I was just looking at my show notes here. He was actually one of the very first guest ever.

Very rare that somebody's first appearance is in a single digit number.

There's only about four or five of them because some of those first episodes were just

like solo episodes.

But his first appearance ever on the show was episode five guys.

So if you want to get more of his backstory, episode five,

he was on episode 120, 364, and then the latest was episode 551 back more than a couple,

oh no, about a year and a half or so ago back in 2024, 551.

So I'm not sure what number episode this is.

We're somewhere in the 700s, but welcome back, Tomor, to the show.

Thanks so much, Bradley. Very good to be here. Thailand is where you're at. You just told me, is that like going to be permanently home for you? Or still just until things settle back, you know, back in Israel? Or what's going on there? Yeah, so we just try to take it one year at a time right now.

Kids are here in school, so it's been, this is our finishing off our second year here. And we're going to stay here for another year. And let's see, let's see what happens. Like Airbnb, you buy a house, renting a house? We are just renting a house right now. I think just being like unattached as much as I can

with things is best. Yeah, just to have the freedom. So your kids are going to Thai school or like

an international school? It's an international private school. It's like a Cambridge, British type of

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