#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 16 July 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I’d like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	What if your customer experience and culture strategy didn't just create value but actually funded your growth?
0:05.5	I'm inviting you to join me in a powerful mastermind group.
0:08.5	I'm co-leading with Journey Spark Consulting.
0:11.0	It's called the CX and Culture Connection, creating a self-funding growth flywheel.
0:16.0	And it brings together CX and culture leaders who want to drive change, build stronger internal collaboration,
0:22.2	and actually reinvest efficiency savings into growth driving initiatives. This isn't just theory.
0:27.6	You'll get monthly virtual sessions, one-on-one coaching, quarterly workshops, and access to
0:32.5	the value accelerator tools focused on strategy, cultural alignment, and voice of customer. Plus, you'll connect with
0:38.7	leaders across functions, from marketing to product to ops, who are facing the same challenges
0:43.6	and pushing towards the same goals. Up to four team members can participate from your organization,
0:48.6	so you're building alignment while building momentum. Want in? Learn more and sign up at
0:53.6	journey spark consulting.com slash mastermind.
0:57.6	That's journey spark consulting.com slash mastermind. Let's turn your CX investment into a growth engine.
1:05.1	The Agile brand. Welcome to Season 7 of the Agile brand, where we discuss the trends and topics
1:19.2	marketing leaders need to know.
1:21.2	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore
1:26.7	marketing technology,
1:28.2	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:33.4	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
1:37.8	and built for customers, employees, and continued business growth.
1:42.2	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
1:48.0	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
	...

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