#706: Building more connected digital experiences with Eric Stine, CEO of Sitecore

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 18 July 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively? Agility requires embracing both technology and customer behavior shifts at the same time—without losing your brand voice. Today we’re going to talk about how AI and more connected digital experiences are shaping the future of the web.To help me discuss this topic, I’d like to welcome Eric Stine, CEO of Sitecore. About Eric Stine Eric Stine is the Chief Executive Officer of Sitecore, driving the company's vision and strategy to enable brands to create digital experiences so powerful they connect the world. Eric was previously Chief Operating Officer, where he led all customer-facing functions. Before Sitecore, Eric was Chief Executive Officer of Elemica. Previously, he was Chief Commercial Officer of Skillsoft and Chief Revenue Officer of Qualtrics. Eric has also held executive roles at companies such as SAP, Ciber, and Blackboard. Eric earned a law degree at Boston University School of Law and a Bachelor of Arts at Northwestern University, where he and his husband are the founders of the Eric and Neil Stine-Markman Scholarships. They are the first permanent endowments at either institution directing funds toward LGBTQ+ students. Eric Stine on LinkedIn: https://www.linkedin.com/in/eric-stine-ceo-sitecore/ Resources Sitecore: https://www.sitecore.com https://www.sitecore.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
0:15.0	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and join the top enterprise brands and Martec platforms as we explore marketing technology,
0:23.1	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
0:27.9	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
0:32.1	and built for customers, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
0:43.3	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
0:49.3	talent services, and real-world application. For more information, go to T-E-K to teK systems.com. To make sure you
0:56.9	always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave
1:01.7	us a rating so others can find us as well. And now on to the show. If the web is no longer one-size
1:10.3	fits all and instead geared towards segments of one,
1:13.0	how do brands avoid creating a thousand disconnected experiences and manage each experience effectively?
1:18.6	Agility requires embracing both technology and customer behavior shifts at the same time,
1:24.6	without losing your brand voice.
1:26.6	Today we're going to talk about how AI and more connected digital experiences are shaping the future of the web. To help me discuss this topic, I'd like to welcome Eric Stein, CEO of SightCore. Eric, welcome to the show. Hi, Greg. Thank you so much for having me here today. I'm delighted to be with you. Yeah, yeah. And congrats on your new role as
1:44.7	SightCorp's CEO. That's great news. Thank you. Thank you very much. I feel really,
1:49.8	I feel really humbled and honored to lead a company that I care a lot about and to be the
1:56.4	steward of customers whose brands, I feel, a real sense of responsibility towards.
2:02.7	Yeah, yeah, love it.
2:03.7	Well, so before we're going to get to a few things here today, before we dive in, though,
2:08.4	why don't you give a little more background on yourself and kind of what led to your
2:12.6	becoming CEO of SiteCorps?
	...

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