Considering AI traffic is up 527%, OpenAI is writing for orders within ChatGPT for native

checkouts, and ChatGPT is already driving more than 20% of Walmart's referral traffic.

The AI ecosystem is definitely one you will want to master, which is why today we bring on a

special guest, Joanna Lambajiva, to talk to you about the core data sources that are behind these large

learning models and how you can make

sure that your products are staying ahead.

They're showing up where the customers are searching

for them. How cool

is that? Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I'm our host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and

unrehears, organic conversation about serious strategies or serious sellers

of any level in e-commerce world.

AI has obviously become a very sexy topic as of lately, and it's changing how products are

discovered. It's changing how consumers are discovering their products and actually buying into

those products, right? And so what we're going to really be discussing is how those search engines

come about discovering those products and how you might be able to do a little something if you have a business of your own. Without further ado, let me bring up Joanna. How are you? I am good. What an intro. Thank you so much. Tell me about you. Tell me your background. I know you, but the viewers might not. so let's get into that yeah sure so I'm

Joe I love that Shevali's also using my proper Bulgarian name but for people who have met me

I'm just Joe I can originally from Bulgaria but I've had like quite a international journey to

where I am I spend about 10 years in the UK and about seven years in Germany so I'm kind of I would

say I'm the citizen of the world.

And, you know, I've been in digital marketing in e-commerce for about 14 years now.

And out of those, like at least 10 has been solidly in e-commerce.

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